Postnormal Trust: The Case of the Media

This article is the first installment of a two-part paper aimed at assessing whether the theory of postnormal times provides an appropriate framework for examining the evolution of public trust in the media. Building upon previous studies that have explored the applicability of postnormal times theo...

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Detalhes bibliográficos
Autores: Serra del Pino, Jordi, Santos Silva, Miguel F.
Formato: artículo
Fecha de publicación:2024
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:20.500.14342/4084
Acesso em linha:http://hdl.handle.net/20.500.14342/4084
https://doi.org/10.1080/02604027.2024.2352886
Access Level:acceso abierto
Palavra-chave:Communication
Media
Postnormal times
Trust
Comunicació
Mitjans de comunicació de massa
Veritat
65
Descrição
Resumo:This article is the first installment of a two-part paper aimed at assessing whether the theory of postnormal times provides an appropriate framework for examining the evolution of public trust in the media. Building upon previous studies that have explored the applicability of postnormal times theory in explaining changes in the new century, this paper specifically examines communication as a new case study, delving into factors that either foster or impede trust in the media. This paper argues that communication, both as a theoretical disclipine and as a human activity, exhibits characteristics of postnormality. It contends that not only does communication adhere to the tenets of postnormal times, but it also serves as one of the principal indicators of postnormality on a global scale, particularly concerning trust in the media. The article evaluates the suitability of postnormal times theory to study the recent evolution of communication. It then conducts a review of existing literature on trust in the media and proposes a roadmap for constructing prospective scenarios through the Three Tomorrows’ approach.