Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter

[EN] This research provides an analysis on the communication by leaders of Europe¿s most affected countries by COVID-19, United Kingdom, France, Italy and Spain established via Twitter on the health organization recommended three urgent lines of action to state-nations; 1. Prevention and control of...

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Autores: Sánchez Castillo, Sebastián, Alonso-López, Nàdia|||0000-0002-5220-2232
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:español
OAI Identifier:oai:riunet.upv.es:10251/232699
Acceso en línea:https://riunet.upv.es/handle/10251/232699
Access Level:acceso abierto
Palabra clave:Political communication
Crisis communication
COVID-19
Pandemic
Twitter
Comunicación política
Comunicación de crisis
Pandemia
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spelling Leaders say, citizens decide. Social impact of COVID-19 pandemic on TwitterLos líderes dicen, los ciudadanos deciden. Impacto social de la pandemia por COVID-19 en TwitterSánchez Castillo, SebastiánAlonso-López, Nàdia|||0000-0002-5220-2232Political communicationCrisis communicationCOVID-19PandemicTwitterComunicación políticaComunicación de crisisPandemia[EN] This research provides an analysis on the communication by leaders of Europe¿s most affected countries by COVID-19, United Kingdom, France, Italy and Spain established via Twitter on the health organization recommended three urgent lines of action to state-nations; 1. Prevention and control of the infection, 2. Diagnosis and treatment, 3. Social and economic consequences. Through the Communicative Efficiency Index we have tested the leaders¿ capacity to communicate importants decisions and health measures with the purpose of slowing down the virus expansion and saving lives. After analysis of 550 tweets, the results show a different intervention on crisis communication by some of the political agents analyzed and the evidence of a non-coordinated answer to the pandemic by the countries affected. Indications made by leaders through social networks have not always had the approval of the million people audience that has received them.[ES] Esta investigación analiza la comunicación que los líderes de los países europeos más afectados por la COVID-19, Reino Unido, Francia, Italia y España realizaron en Twitter en torno a las recomendaciones de la OMS tras la declaración de pandemia; 1. Prevención y control de la infección, 2. Diagnóstico y tratamiento, 3.Consecuencias sociales y económicas. Mediante el Índice de Eficacia Comunicativa se ha comprobado la capacidad de los líderes para comunicar importantes decisiones y recomendaciones sanitarias con el propósito de ralentizar la expansión del virus y salvar vidas. Tras el análisis de 550 tuits, los resultados evidencian una desigual actuación sobre la comunicación de crisis por parte de los actores políticos analizados y la prueba de una respuesta ante la pandemia no coordinada entre países. Las indicaciones que los líderes han publicado no siempre han tenido una aprobación por parte de sus millonarias audiencias.ObercomDepartamento de Comunicación Audiovisual, Documentación e Historia del ArteEscuela Politécnica Superior de GandiaGrupo de Comunicación, Arte y Cultura VisualRepositorio Institucional de la Universitat Politècnica de València Riunet20222022-03-28journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/232699reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Españolspaopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial (by-nc) http://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2326992026-06-13T07:49:27Z
dc.title.none.fl_str_mv Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
Los líderes dicen, los ciudadanos deciden. Impacto social de la pandemia por COVID-19 en Twitter
title Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
spellingShingle Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
Sánchez Castillo, Sebastián
Political communication
Crisis communication
COVID-19
Pandemic
Twitter
Comunicación política
Comunicación de crisis
Pandemia
title_short Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
title_full Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
title_fullStr Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
title_full_unstemmed Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
title_sort Leaders say, citizens decide. Social impact of COVID-19 pandemic on Twitter
dc.creator.none.fl_str_mv Sánchez Castillo, Sebastián
Alonso-López, Nàdia|||0000-0002-5220-2232
author Sánchez Castillo, Sebastián
author_facet Sánchez Castillo, Sebastián
Alonso-López, Nàdia|||0000-0002-5220-2232
author_role author
author2 Alonso-López, Nàdia|||0000-0002-5220-2232
author2_role author
dc.contributor.none.fl_str_mv Departamento de Comunicación Audiovisual, Documentación e Historia del Arte
Escuela Politécnica Superior de Gandia
Grupo de Comunicación, Arte y Cultura Visual
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Political communication
Crisis communication
COVID-19
Pandemic
Twitter
Comunicación política
Comunicación de crisis
Pandemia
topic Political communication
Crisis communication
COVID-19
Pandemic
Twitter
Comunicación política
Comunicación de crisis
Pandemia
description [EN] This research provides an analysis on the communication by leaders of Europe¿s most affected countries by COVID-19, United Kingdom, France, Italy and Spain established via Twitter on the health organization recommended three urgent lines of action to state-nations; 1. Prevention and control of the infection, 2. Diagnosis and treatment, 3. Social and economic consequences. Through the Communicative Efficiency Index we have tested the leaders¿ capacity to communicate importants decisions and health measures with the purpose of slowing down the virus expansion and saving lives. After analysis of 550 tweets, the results show a different intervention on crisis communication by some of the political agents analyzed and the evidence of a non-coordinated answer to the pandemic by the countries affected. Indications made by leaders through social networks have not always had the approval of the million people audience that has received them.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-03-28
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/232699
url https://riunet.upv.es/handle/10251/232699
dc.language.none.fl_str_mv Español
spa
language_invalid_str_mv Español
language spa
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial (by-nc)
http://creativecommons.org/licenses/by-nc/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial (by-nc)
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Obercom
publisher.none.fl_str_mv Obercom
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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