Telebasura y publicidad
What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the advertising-audience relationship? This article tries to establish points of convergence and divergenc...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2007 |
| País: | España |
| Institución: | Universitat Ramon Llull (URL) |
| Repositorio: | DAU Arxiu Digital de la Universitat Ramon Llull |
| OAI Identifier: | oai:dau.url.edu:20.500.14342/521 |
| Acceso en línea: | http://hdl.handle.net/20.500.14342/521 |
| Access Level: | acceso abierto |
| Palabra clave: | Publicitat Televisió 65 |
| Sumario: | What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the advertising-audience relationship? This article tries to establish points of convergence and divergence between this television format and the advertising formats that take place on and about trash TV. It also attempts to touch on the concept of trash advertising from its formal and conceptual aspects. |
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