Affective commitment to the employer brand: development and validation of a scale

In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market. We develop and validate a multidimensional scale to measure the strength of an e...

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Detalles Bibliográficos
Autores: Fernández Lores, Susana, Gavilán Bouzas, Diana, Avello Iturriagagoitia, María, Blasco López, María Francisca
Tipo de recurso: artículo
Fecha de publicación:2016
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/24318
Acceso en línea:https://hdl.handle.net/20.500.14352/24318
Access Level:acceso abierto
Palabra clave:316.77
M31
M37
Employer branding
Affective commitment
Working experience
Empresas
Marketing
5311 Organización y Dirección de Empresas
5311.05 Marketing (Comercialización)
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oai_identifier_str oai:docta.ucm.es:20.500.14352/24318
network_acronym_str ES
network_name_str España
repository_id_str
spelling Affective commitment to the employer brand: development and validation of a scaleFernández Lores, SusanaGavilán Bouzas, DianaAvello Iturriagagoitia, MaríaBlasco López, María Francisca316.77M31M37Employer brandingAffective commitmentWorking experienceEmpresasMarketing5311 Organización y Dirección de Empresas5311.05 Marketing (Comercialización)In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market. We develop and validate a multidimensional scale to measure the strength of an employee´s affective commitment to the employer brand in five separate studies. In Study 1 and 2 the Affective Commitment to the Employer Brand (ACEB) scale was developed and tested for its factor structure, reliability and convergent validity. Study 3 examines additional reliability and discriminant validity, showing that the scale is differentiated from measures of satisfaction and motivation. Study 4 provides evidence of external validity. Lastly, Study 5 examines the scale´s nomological validity by investigating three experiential dimensions within a nomological network and showing that a positive experience with the employer brand is important in making the employee develop an affective commitment towards it. The limitations of the scale and the boundary conditions of its applicability are also discussed.ElsevierUniversidad Complutense de Madrid20162016-01-0120162016-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14352/24318reponame:Docta Complutenseinstname:Universidad Complutense de Madrid (UCM)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:docta.ucm.es:20.500.14352/243182026-06-02T12:44:21Z
dc.title.none.fl_str_mv Affective commitment to the employer brand: development and validation of a scale
title Affective commitment to the employer brand: development and validation of a scale
spellingShingle Affective commitment to the employer brand: development and validation of a scale
Fernández Lores, Susana
316.77
M31
M37
Employer branding
Affective commitment
Working experience
Empresas
Marketing
5311 Organización y Dirección de Empresas
5311.05 Marketing (Comercialización)
title_short Affective commitment to the employer brand: development and validation of a scale
title_full Affective commitment to the employer brand: development and validation of a scale
title_fullStr Affective commitment to the employer brand: development and validation of a scale
title_full_unstemmed Affective commitment to the employer brand: development and validation of a scale
title_sort Affective commitment to the employer brand: development and validation of a scale
dc.creator.none.fl_str_mv Fernández Lores, Susana
Gavilán Bouzas, Diana
Avello Iturriagagoitia, María
Blasco López, María Francisca
author Fernández Lores, Susana
author_facet Fernández Lores, Susana
Gavilán Bouzas, Diana
Avello Iturriagagoitia, María
Blasco López, María Francisca
author_role author
author2 Gavilán Bouzas, Diana
Avello Iturriagagoitia, María
Blasco López, María Francisca
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidad Complutense de Madrid
dc.subject.none.fl_str_mv 316.77
M31
M37
Employer branding
Affective commitment
Working experience
Empresas
Marketing
5311 Organización y Dirección de Empresas
5311.05 Marketing (Comercialización)
topic 316.77
M31
M37
Employer branding
Affective commitment
Working experience
Empresas
Marketing
5311 Organización y Dirección de Empresas
5311.05 Marketing (Comercialización)
description In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labor market. We develop and validate a multidimensional scale to measure the strength of an employee´s affective commitment to the employer brand in five separate studies. In Study 1 and 2 the Affective Commitment to the Employer Brand (ACEB) scale was developed and tested for its factor structure, reliability and convergent validity. Study 3 examines additional reliability and discriminant validity, showing that the scale is differentiated from measures of satisfaction and motivation. Study 4 provides evidence of external validity. Lastly, Study 5 examines the scale´s nomological validity by investigating three experiential dimensions within a nomological network and showing that a positive experience with the employer brand is important in making the employee develop an affective commitment towards it. The limitations of the scale and the boundary conditions of its applicability are also discussed.
publishDate 2016
dc.date.none.fl_str_mv 2016
2016-01-01
2016
2016-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14352/24318
url https://hdl.handle.net/20.500.14352/24318
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Docta Complutense
instname:Universidad Complutense de Madrid (UCM)
instname_str Universidad Complutense de Madrid (UCM)
reponame_str Docta Complutense
collection Docta Complutense
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.301603

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