Metodología de análisis de correlación calidad-posventa para desarrollos inmobiliarios
The main objective of this study is to compare the implementation of a quality model that comprehensively covers the stages of housing construction, with tracking sales strategies in real estate housing projects. The tangible result is to propose specific mechanisms to improve the system for measuri...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | España |
| Institución: | CBUC, CESCA |
| Repositorio: | TDR. Tesis Doctorales en Red |
| OAI Identifier: | oai:www.tdx.cat:10803/386405 |
| Acceso en línea: | http://hdl.handle.net/10803/386405 https://dx.doi.org/10.5821/dissertation-2117-96226 |
| Access Level: | acceso abierto |
| Palabra clave: | Àrees temàtiques de la UPC::Edificació 339 69 |
| Sumario: | The main objective of this study is to compare the implementation of a quality model that comprehensively covers the stages of housing construction, with tracking sales strategies in real estate housing projects. The tangible result is to propose specific mechanisms to improve the system for measuring quality of construction processes, and monitoring-analysis of complaints in housing business. This work was conducted by reviewing the process of implementing the "Modelo de Calidad en los Procesos de Construcción de Vivienda 3CV+2" in a real estate company in the metropolitan area of Monterrey Mexico, which is dedicated to offer middle income and residential houses. Subsequently the mechanism of guarantees care was analyzed based on customer complaints. Finally quality measurements were compared with the guarantees results. Both data -quality and after-sales work- were reviewed in 8 developments between 2012 and 2015. In order to compare the two processes it was necessary to define a method of standardization of the data, since the mechanisms of generation and processing for both of them were not compatible to compare them directly. In conclusion, this work found that the company has achieved mixed results in linking the results of quality construction with the amount of customer complaints. Some developments behavior showed positive trend, some had a beginning relationship between both, and one of the reviewed developments showed an unfavorable performance in construction quality vs. complaints ratio |
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