Closing the Brand Gap through innovation and design

Detalhes bibliográficos
Autores: Gonzalez Ochoantesana, Itsaso, Val, Ester, Justel Lozano, Daniel, Iriarte, Ion
Formato: artículo
Fecha de publicación:2016
País:España
Recursos:Mondragon Unibertsitatea (UMON)
Repositorio:eBiltegia. Repositorio Institucional de Mondragon Unibertsitatea
Idioma:inglés
OAI Identifier:oai:ebiltegia.mondragon.edu:20.500.11984/1222
Acesso em linha:http://hdl.handle.net/20.500.11984/1222
Access Level:acceso abierto
Palavra-chave:Brand experience
Customer experience
Innovation
Design
Brand gap
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spelling Closing the Brand Gap through innovation and designGonzalez Ochoantesana, ItsasoVal, EsterJustel Lozano, DanielIriarte, IonBrand experienceCustomer experienceInnovationDesignBrand gapElsevier B.V.20162016-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articlehttp://hdl.handle.net/20.500.11984/1222reponame:eBiltegia. Repositorio Institucional de Mondragon Unibertsitateainstname:Mondragon Unibertsitatea (UMON)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:ebiltegia.mondragon.edu:20.500.11984/12222026-06-22T12:43:27Z
dc.title.none.fl_str_mv Closing the Brand Gap through innovation and design
title Closing the Brand Gap through innovation and design
spellingShingle Closing the Brand Gap through innovation and design
Gonzalez Ochoantesana, Itsaso
Brand experience
Customer experience
Innovation
Design
Brand gap
title_short Closing the Brand Gap through innovation and design
title_full Closing the Brand Gap through innovation and design
title_fullStr Closing the Brand Gap through innovation and design
title_full_unstemmed Closing the Brand Gap through innovation and design
title_sort Closing the Brand Gap through innovation and design
dc.creator.none.fl_str_mv Gonzalez Ochoantesana, Itsaso
Val, Ester
Justel Lozano, Daniel
Iriarte, Ion
author Gonzalez Ochoantesana, Itsaso
author_facet Gonzalez Ochoantesana, Itsaso
Val, Ester
Justel Lozano, Daniel
Iriarte, Ion
author_role author
author2 Val, Ester
Justel Lozano, Daniel
Iriarte, Ion
author2_role author
author
author
dc.subject.none.fl_str_mv Brand experience
Customer experience
Innovation
Design
Brand gap
topic Brand experience
Customer experience
Innovation
Design
Brand gap
publishDate 2016
dc.date.none.fl_str_mv 2016
2016-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.11984/1222
url http://hdl.handle.net/20.500.11984/1222
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Elsevier B.V.
publisher.none.fl_str_mv Elsevier B.V.
dc.source.none.fl_str_mv reponame:eBiltegia. Repositorio Institucional de Mondragon Unibertsitatea
instname:Mondragon Unibertsitatea (UMON)
instname_str Mondragon Unibertsitatea (UMON)
reponame_str eBiltegia. Repositorio Institucional de Mondragon Unibertsitatea
collection eBiltegia. Repositorio Institucional de Mondragon Unibertsitatea
repository.name.fl_str_mv
repository.mail.fl_str_mv
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