Educación en alfabetización mediática para una nueva ciudadanía prosumidora

ABSTRACT: Access to technology and the Internet is having a positive impact on all levels, personal, family, professional and social. However, the influence of the media has not been accompanied by the promotion of media literacy. The development of the media skill among citizens, especially young p...

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Detalles Bibliográficos
Autores: García-Ruiz, Rosa|||0000-0003-1445-6968, Ramírez-García, Antonia, Rodríguez-Rosell, María M.
Tipo de recurso: artículo
Fecha de publicación:2014
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:español
OAI Identifier:oai:repositorio.unican.es:10902/10105
Acceso en línea:http://hdl.handle.net/10902/10105
Access Level:acceso abierto
Palabra clave:Prosumidores
Alfabetización mediática
Competencia digital
Competencia mediática
Currículum escolar
Audiencias
Estudiantes
Prosumers
Media literacy
Media
Digital skill
Media skill
School curriculum
Audiences
Students
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spelling Educación en alfabetización mediática para una nueva ciudadanía prosumidoraMedia Literacy Education for a New Prosumer CitizenshipGarcía-Ruiz, Rosa|||0000-0003-1445-6968Ramírez-García, AntoniaRodríguez-Rosell, María M.ProsumidoresAlfabetización mediáticaCompetencia digitalCompetencia mediáticaCurrículum escolarAudienciasEstudiantesProsumersMedia literacyMediaDigital skillMedia skillSchool curriculumAudiencesStudentsABSTRACT: Access to technology and the Internet is having a positive impact on all levels, personal, family, professional and social. However, the influence of the media has not been accompanied by the promotion of media literacy. The development of the media skill among citizens, especially young people and children, in order to exercise a critical and active role in relation to the media, is a key development in this society of «media prosumers». This paper discusses the results of a research project at state level, surveying a sample of 2.143 students from Kindergarten, Primary and Secondary School, in this study using a questionnaire ad hoc online. The objetive of the research project is to identify levels of media literacy amongst children and adolescents. It can be seen that a significant portion of the sample is proficient in the media, at an acceptable level. However, and despite belonging to the generation of so-called «digital natives», the sample does not possess the skills necessary to practice as «media prosumers». We conclude the work highlighting the necessity of complementing the digital competence established in the school curriculum with media literacy as a key element into developing a «prosumer culture». This would resolve the convergence of an urgent need to improve the training of young audiences as responsible citizens capable of consuming and producing media messages in a free, responsible, critical and creative way.El estudio se enmarca en una investigación titulada «La enseñanza obligatoria ante la competencia en comunicación audiovisual en un entorno digital», financiada por la Convocatoria de Proyectos I+D del Ministerio de Economía y Competitividad (EDU2010-21395- C03-03). Los investigadores agradecen a los estudiantes y profesores de los centros participantes su colaboración.Grupo Communicar EdicionesUniversidad de Cantabria20142014-07-01journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articlehttp://hdl.handle.net/10902/10105Comunicar, nº 43, v. XXII, 2014reponame:UCrea Repositorio Abierto de la Universidad de Cantabriainstname:Universidad de Cantabria (UC)Españolspaopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:repositorio.unican.es:10902/101052026-06-02T12:39:31Z
dc.title.none.fl_str_mv Educación en alfabetización mediática para una nueva ciudadanía prosumidora
Media Literacy Education for a New Prosumer Citizenship
title Educación en alfabetización mediática para una nueva ciudadanía prosumidora
spellingShingle Educación en alfabetización mediática para una nueva ciudadanía prosumidora
García-Ruiz, Rosa|||0000-0003-1445-6968
Prosumidores
Alfabetización mediática
Competencia digital
Competencia mediática
Currículum escolar
Audiencias
Estudiantes
Prosumers
Media literacy
Media
Digital skill
Media skill
School curriculum
Audiences
Students
title_short Educación en alfabetización mediática para una nueva ciudadanía prosumidora
title_full Educación en alfabetización mediática para una nueva ciudadanía prosumidora
title_fullStr Educación en alfabetización mediática para una nueva ciudadanía prosumidora
title_full_unstemmed Educación en alfabetización mediática para una nueva ciudadanía prosumidora
title_sort Educación en alfabetización mediática para una nueva ciudadanía prosumidora
dc.creator.none.fl_str_mv García-Ruiz, Rosa|||0000-0003-1445-6968
Ramírez-García, Antonia
Rodríguez-Rosell, María M.
author García-Ruiz, Rosa|||0000-0003-1445-6968
author_facet García-Ruiz, Rosa|||0000-0003-1445-6968
Ramírez-García, Antonia
Rodríguez-Rosell, María M.
author_role author
author2 Ramírez-García, Antonia
Rodríguez-Rosell, María M.
author2_role author
author
dc.contributor.none.fl_str_mv Universidad de Cantabria
dc.subject.none.fl_str_mv Prosumidores
Alfabetización mediática
Competencia digital
Competencia mediática
Currículum escolar
Audiencias
Estudiantes
Prosumers
Media literacy
Media
Digital skill
Media skill
School curriculum
Audiences
Students
topic Prosumidores
Alfabetización mediática
Competencia digital
Competencia mediática
Currículum escolar
Audiencias
Estudiantes
Prosumers
Media literacy
Media
Digital skill
Media skill
School curriculum
Audiences
Students
description ABSTRACT: Access to technology and the Internet is having a positive impact on all levels, personal, family, professional and social. However, the influence of the media has not been accompanied by the promotion of media literacy. The development of the media skill among citizens, especially young people and children, in order to exercise a critical and active role in relation to the media, is a key development in this society of «media prosumers». This paper discusses the results of a research project at state level, surveying a sample of 2.143 students from Kindergarten, Primary and Secondary School, in this study using a questionnaire ad hoc online. The objetive of the research project is to identify levels of media literacy amongst children and adolescents. It can be seen that a significant portion of the sample is proficient in the media, at an acceptable level. However, and despite belonging to the generation of so-called «digital natives», the sample does not possess the skills necessary to practice as «media prosumers». We conclude the work highlighting the necessity of complementing the digital competence established in the school curriculum with media literacy as a key element into developing a «prosumer culture». This would resolve the convergence of an urgent need to improve the training of young audiences as responsible citizens capable of consuming and producing media messages in a free, responsible, critical and creative way.
publishDate 2014
dc.date.none.fl_str_mv 2014
2014-07-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10902/10105
url http://hdl.handle.net/10902/10105
dc.language.none.fl_str_mv Español
spa
language_invalid_str_mv Español
language spa
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Grupo Communicar Ediciones
publisher.none.fl_str_mv Grupo Communicar Ediciones
dc.source.none.fl_str_mv Comunicar, nº 43, v. XXII, 2014
reponame:UCrea Repositorio Abierto de la Universidad de Cantabria
instname:Universidad de Cantabria (UC)
instname_str Universidad de Cantabria (UC)
reponame_str UCrea Repositorio Abierto de la Universidad de Cantabria
collection UCrea Repositorio Abierto de la Universidad de Cantabria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300724

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