El comportamiento de las exportaciones españolas de vino en los mercados internacionales
[EN] The different evolution of wine production and consumption in Spain in recent decades has pushed the sector into a model which is highly dependent on international markets. In these circumstances, the variable that determines the viability of many enterprises is the performance of exports. This...
| Autores: | , |
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| Formato: | artículo |
| Fecha de publicación: | 2018 |
| País: | España |
| Recursos: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/105433 |
| Acesso em linha: | https://riunet.upv.es/handle/10251/105433 |
| Access Level: | acceso abierto |
| Palavra-chave: | Adaptación a la demanda del mercado de vino Competitividad de los mercados de vino Comportamiento exportaciones vinícolas Diversificación de los mercados del vino Adaptation to the wine market demand Competitiveness in wine markets Performance of wine exports Diversification of international markets |
| Resumo: | [EN] The different evolution of wine production and consumption in Spain in recent decades has pushed the sector into a model which is highly dependent on international markets. In these circumstances, the variable that determines the viability of many enterprises is the performance of exports. This article evaluates the performance of Spanish wine exports using a set of indicators that measure their diversification, adaptation and competitiveness in target markets. The results show a positive export performance in three dimensions, which contributes to determine the keys to their success, especially in volume, and to guide future strategies. |
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