Online shopping for a cause: social marketing in second-hand fashion stores
This study examines existing literature on the use of online platforms in influencing social consumer behaviour, engagement, and purchase intentions, particularly in the context of non-profit sectors like second-hand fashion shops. In this regard, academic perspectives on this topic are explored. Th...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/168279 |
| Acceso en línea: | https://hdl.handle.net/11441/168279 https://doi.org/10.12795/IROCAMM.2025.v08.i01.02 |
| Access Level: | acceso abierto |
| Palabra clave: | Communication Consumption Fashion Marketing Second-hand Shopping Social Stores Comunicación Consumo Moda Tiendas Segunda mano |
| Sumario: | This study examines existing literature on the use of online platforms in influencing social consumer behaviour, engagement, and purchase intentions, particularly in the context of non-profit sectors like second-hand fashion shops. In this regard, academic perspectives on this topic are explored. The aim is none other than to highlight the gaps in current understanding, as well as to denounce the need for more in-depth studies. To this end, the methodology used was the bibliographical technique. The results point to the fact that consumer behaviour in the fashion sector does not yet have a beneficent orientation, which is why further work needs to be done on this approach. |
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