Successful factors and barriers for e-commerce business within fashion industry
[EN] The purpose of this Final Thesis is to identify and examine the success factors for a well-functioning e-commerce business and challenges within the fashion industry with a focus on B2C e-commerce fashion companies with international sales. The main research questions this work will respond are...
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/124237 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/124237 |
| Access Level: | acceso abierto |
| Palabra clave: | Fashion sector e-commerce Retail industry Business opportunities Industria minorista Sector de la moda Moda Industria de la moda Comercio electrónico Oportunidades de negocio Comercio online ORGANIZACION DE EMPRESAS Máster Universitario en Gestión de Empresas, Productos y Servicios-Màster Universitari en Gestió d&apos Empreses, Productes i Serveis |
| Sumario: | [EN] The purpose of this Final Thesis is to identify and examine the success factors for a well-functioning e-commerce business and challenges within the fashion industry with a focus on B2C e-commerce fashion companies with international sales. The main research questions this work will respond are: 1) What are the successful factors and opportunities for e-commerce business within fashion industry? and 2) What are the challenges/barriers related to e-commerce fashion industry is facing and areas to improve? A literature research will be deploy with a twofold purpose. First, to provide understanding of e-commerce in fashion retail and its development and, second, to study, from an academic perspective, which are the successful factors and challenges in ecommerce business within fashion industry. Based on that, the theoretical framework will be defined. The data needed for the analysis will be obtained from interviews with relevant companies, observation and case studies. Results will analyse the data with the goal of discovering useful information, for conclusions, supporting decision-making. |
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