The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One

This research proposes, through a case study of TV3 and BBC TV channels, to evaluate the adaptation of these channels to the Social TV model through an analysis of their web platforms, mobile apps and social networks. To fulfil this goal, we apply a content analysis that combines quantitative and qu...

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Detalles Bibliográficos
Autor: Gómez-Domínguez, Pablo
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/33147
Acceso en línea:http://hdl.handle.net/10230/33147
http://dx.doi.org/10.15581/003.29.4.85-105
Access Level:acceso abierto
Palabra clave:TV3
BBC One
Television
Web
Mobile app
Social networks
Content analysis
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spelling The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC OneGómez-Domínguez, PabloTV3BBC OneTelevisionWebMobile appSocial networksContent analysisThis research proposes, through a case study of TV3 and BBC TV channels, to evaluate the adaptation of these channels to the Social TV model through an analysis of their web platforms, mobile apps and social networks. To fulfil this goal, we apply a content analysis that combines quantitative and qualitative variables and categories in three original matrixes. The corpus comprises 101 web platforms of both channels, 4 mobile apps in Android and iOS systems and 6 official social network accounts that they share on Facebook, Twitter and Instagram. The results show a weak adaptation of these channels into the Social TV model, with a minimum presence of participatory tools on their web platforms and mobile apps for the possibility to create communities or communication between users. Instead, the presence and use of social network profiles reaches a major level of integration in the social TV environment. Ultimately, TV3 and BBC One are oriented to a consumer audience profile that implies low interactivity and online environments with a broadcasting-oriented structure rather than a digital one.Universidad de Navarra201720172016info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/33147http://dx.doi.org/10.15581/003.29.4.85-105reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésCommunication & society. 2016;29(4):85-105.© Gómez-Domínguez P. The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One = Era digital y televisión autonómica: un estudio comparativo de las plataformas web, aplicaciones móviles y redes sociales de TV3 y BBC One. Communication & society. 2016;29(4):85-105. DOI: 10.15581/003.29.4.85-105 This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium. http://creativecommons.org/licenses/by/3.0/http://creativecommons.org/licenses/by/3.0/info:eu-repo/semantics/openAccessoai:recercat.cat:10230/331472026-05-29T05:05:01Z
dc.title.none.fl_str_mv The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
title The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
spellingShingle The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
Gómez-Domínguez, Pablo
TV3
BBC One
Television
Web
Mobile app
Social networks
Content analysis
title_short The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
title_full The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
title_fullStr The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
title_full_unstemmed The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
title_sort The Digital era and regional TV: acomparative study of the web platforms, mobile apps and social networks of TV3 and BBC One
dc.creator.none.fl_str_mv Gómez-Domínguez, Pablo
author Gómez-Domínguez, Pablo
author_facet Gómez-Domínguez, Pablo
author_role author
dc.subject.none.fl_str_mv TV3
BBC One
Television
Web
Mobile app
Social networks
Content analysis
topic TV3
BBC One
Television
Web
Mobile app
Social networks
Content analysis
description This research proposes, through a case study of TV3 and BBC TV channels, to evaluate the adaptation of these channels to the Social TV model through an analysis of their web platforms, mobile apps and social networks. To fulfil this goal, we apply a content analysis that combines quantitative and qualitative variables and categories in three original matrixes. The corpus comprises 101 web platforms of both channels, 4 mobile apps in Android and iOS systems and 6 official social network accounts that they share on Facebook, Twitter and Instagram. The results show a weak adaptation of these channels into the Social TV model, with a minimum presence of participatory tools on their web platforms and mobile apps for the possibility to create communities or communication between users. Instead, the presence and use of social network profiles reaches a major level of integration in the social TV environment. Ultimately, TV3 and BBC One are oriented to a consumer audience profile that implies low interactivity and online environments with a broadcasting-oriented structure rather than a digital one.
publishDate 2016
dc.date.none.fl_str_mv 2016
2017
2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/33147
http://dx.doi.org/10.15581/003.29.4.85-105
url http://hdl.handle.net/10230/33147
http://dx.doi.org/10.15581/003.29.4.85-105
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Communication & society. 2016;29(4):85-105.
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by/3.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/3.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad de Navarra
publisher.none.fl_str_mv Universidad de Navarra
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
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