Perceived Impact of Gambling Advertising can Predict Gambling Severity among Patients with Gambling Disorder

There is growing evidence that gambling advertising disproportionately affects those ex- periencing more severe gambling harm. Such association has been studied by recruiting gamblers using online panels, by analysing registered users’ data from gambling websites, and through surveys and focus group...

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Detalles Bibliográficos
Autores: Lopez-Gonzalez, Hibai, Granero, Roser, Fernández Aranda, Fernando, Griffiths, Mark D., Jimenez Murcia, Susana
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2024
País:España
Institución:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:dnet:ubarcelona__::89b5e6ea4f0fe11b0865ebc9e8a61827
Acceso en línea:https://hdl.handle.net/2445/228819
Access Level:acceso abierto
Palabra clave:Jocs d'atzar
Joc compulsiu
Màrqueting
Màrqueting per Internet
Gambling
Compulsive gambling
Marketing
Internet marketing
Descripción
Sumario:There is growing evidence that gambling advertising disproportionately affects those ex- periencing more severe gambling harm. Such association has been studied by recruiting gamblers using online panels, by analysing registered users’ data from gambling websites, and through surveys and focus group interviews. However, it is thought that these methods tend to overestimate gambling severity. The present study employed a sample of gamblers with a verified gambling disorder diagnosis (N = 210, 7.1% females, Mage = 39.4 years) recruited for a period of under two years at a large public hospital. It examined the rela- tionship between self-reported impact of gambling advertising, gambling preference (stra- tegic versus non-strategic) and gambling modality (online versus in-person). The results indicated that higher perceived impact of gambling advertising predicted higher gambling severity, which supports previous findings obtained from non-clinical settings. However, contrary to what was expected, strategic gambling and online gambling were not associ- ated with higher perceived impact of gambling advertising, even though these groups are believed to be exposed to more gambling marketing and advertising from gambling opera- tors. The study aligns well with available scientific evidence proposing further restrictions on gambling advertising regulation due to their disproportionate impact on those already experiencing gambling harm.