Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship

This study integrates research on business model diversification (BMD) and demand-side theory to examine the relationship of BMD to performance and the sequencing of business model additions. We begin by explaining and demonstrating that the overall degree of BMD has an inverted U-shaped relationshi...

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Autores: Sohl, T. (Timo)|||/items/b7e7ab58-6108-4c09-85ab-b2787571ff04, McCann, B.T. (Brian T.)|||/items/35b6fd0b-9989-44f4-b582-60b84f213722, Vroom, G. (Govert)|||/items/fcec2224-74f0-4cde-8edc-d6f91fa05e01
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/64790
Acceso en línea:https://hdl.handle.net/10171/64790
Access Level:acceso abierto
Palabra clave:Business model
Demand relatedness
Demand-side synergies
Diversification
Firm performance
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spelling Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationshipSohl, T. (Timo)|||/items/b7e7ab58-6108-4c09-85ab-b2787571ff04McCann, B.T. (Brian T.)|||/items/35b6fd0b-9989-44f4-b582-60b84f213722Vroom, G. (Govert)|||/items/fcec2224-74f0-4cde-8edc-d6f91fa05e01Business modelDemand relatednessDemand-side synergiesDiversificationFirm performanceThis study integrates research on business model diversification (BMD) and demand-side theory to examine the relationship of BMD to performance and the sequencing of business model additions. We begin by explaining and demonstrating that the overall degree of BMD has an inverted U-shaped relationship with firm performance. We next highlight the particular role that demand relatedness plays in BMD. We first provide evidence that the inverted U-shaped relationship flattens in times of financial shocks, consistent with arguments that the benefits of BMD from consumers’ willingness-to-pay for simultaneous use of multiple business models may diminish during shocks. Second, we argue that firms tend to sequence the addition of new business models based on demand relatedness, and we provide evidence that the degree of demand relatedness between a core and a target business model enhances the likelihood of diversification into that target business model.ElsevierDadun. Depósito Académico Digital Universidad de Navarra20222022-12-0520222022-12-0120222022-12-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/64790reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/647902026-06-21T12:47:57Z
dc.title.none.fl_str_mv Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
title Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
spellingShingle Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
Sohl, T. (Timo)|||/items/b7e7ab58-6108-4c09-85ab-b2787571ff04
Business model
Demand relatedness
Demand-side synergies
Diversification
Firm performance
title_short Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
title_full Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
title_fullStr Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
title_full_unstemmed Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
title_sort Business model diversification. Demand relatedness, entry sequencing, and curvilinearity in the diversification-performance relationship
dc.creator.none.fl_str_mv Sohl, T. (Timo)|||/items/b7e7ab58-6108-4c09-85ab-b2787571ff04
McCann, B.T. (Brian T.)|||/items/35b6fd0b-9989-44f4-b582-60b84f213722
Vroom, G. (Govert)|||/items/fcec2224-74f0-4cde-8edc-d6f91fa05e01
author Sohl, T. (Timo)|||/items/b7e7ab58-6108-4c09-85ab-b2787571ff04
author_facet Sohl, T. (Timo)|||/items/b7e7ab58-6108-4c09-85ab-b2787571ff04
McCann, B.T. (Brian T.)|||/items/35b6fd0b-9989-44f4-b582-60b84f213722
Vroom, G. (Govert)|||/items/fcec2224-74f0-4cde-8edc-d6f91fa05e01
author_role author
author2 McCann, B.T. (Brian T.)|||/items/35b6fd0b-9989-44f4-b582-60b84f213722
Vroom, G. (Govert)|||/items/fcec2224-74f0-4cde-8edc-d6f91fa05e01
author2_role author
author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Business model
Demand relatedness
Demand-side synergies
Diversification
Firm performance
topic Business model
Demand relatedness
Demand-side synergies
Diversification
Firm performance
description This study integrates research on business model diversification (BMD) and demand-side theory to examine the relationship of BMD to performance and the sequencing of business model additions. We begin by explaining and demonstrating that the overall degree of BMD has an inverted U-shaped relationship with firm performance. We next highlight the particular role that demand relatedness plays in BMD. We first provide evidence that the inverted U-shaped relationship flattens in times of financial shocks, consistent with arguments that the benefits of BMD from consumers’ willingness-to-pay for simultaneous use of multiple business models may diminish during shocks. Second, we argue that firms tend to sequence the addition of new business models based on demand relatedness, and we provide evidence that the degree of demand relatedness between a core and a target business model enhances the likelihood of diversification into that target business model.
publishDate 2022
dc.date.none.fl_str_mv 2022
2022-12-05
2022
2022-12-01
2022
2022-12-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/64790
url https://hdl.handle.net/10171/64790
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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