How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence

Objective: although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth...

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Detalles Bibliográficos
Autores: Matyusupov, Bunyod, Bande Vilela, María Belén, Castro-González, Sandra, Matniyozov, Murodjon
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Santiago de Compostela (USC)
Repositorio:Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela
Idioma:inglés
OAI Identifier:oai:dnet:minerva_____::530b809638bfd027d22f1b79aff4e41e
Acceso en línea:https://hdl.handle.net/10347/46919
Access Level:acceso abierto
Palabra clave:Smart tourism technologies
Destination image
Electronic word-of-mouth
Tourist satisfaction
Place dependence
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spelling How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place DependenceMatyusupov, BunyodBande Vilela, María BelénCastro-González, SandraMatniyozov, MurodjonSmart tourism technologiesDestination imageElectronic word-of-mouthTourist satisfactionPlace dependenceObjective: although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth (e-WoM), considering the moderating effects of place dependence (PD). Methods: considering mediation and moderation influences, the study examined survey results from 393 tourists, applying structural equation modeling and the PROCESS package in SPSS to analyze the hypotheses. Results: the study verified that STTs significantly influence DI, TS, and e-WoM; DI and TS mediate the relationship between STTs and e-WoM; and PD moderates the relationships between STTs and TS, and between STTs and e-WoM. Conclusions: several recommendations are provided in the research to successfully manage marketing activities in tourism destinations and to apply efficient strategies for promoting exemplary behaviors among travelers who have a strong sense of PD.Associação Nacional de Pós Graduação e Pesquisa em AdministraçãoUniversidade de Santiago de Compostela. Departamento de Organización de Empresas e Comercialización20252025-11-2420252025-11-24journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10347/46919reponame:Minerva. Repositorio Institucional de la Universidad de Santiago de Compostelainstname:Universidad de Santiago de Compostela (USC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2The authors retain the copyright relating to their article and grant the journal BAR – Brazilian Administration Review, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0)http://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:dnet:minerva_____::530b809638bfd027d22f1b79aff4e41e2026-06-15T12:47:27Z
dc.title.none.fl_str_mv How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
title How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
spellingShingle How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
Matyusupov, Bunyod
Smart tourism technologies
Destination image
Electronic word-of-mouth
Tourist satisfaction
Place dependence
title_short How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
title_full How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
title_fullStr How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
title_full_unstemmed How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
title_sort How Smart Tourism Technologies Influence Destination Image, Tourist Satisfaction, and e-WoM: The Critical Impact of Place Dependence
dc.creator.none.fl_str_mv Matyusupov, Bunyod
Bande Vilela, María Belén
Castro-González, Sandra
Matniyozov, Murodjon
author Matyusupov, Bunyod
author_facet Matyusupov, Bunyod
Bande Vilela, María Belén
Castro-González, Sandra
Matniyozov, Murodjon
author_role author
author2 Bande Vilela, María Belén
Castro-González, Sandra
Matniyozov, Murodjon
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidade de Santiago de Compostela. Departamento de Organización de Empresas e Comercialización
dc.subject.none.fl_str_mv Smart tourism technologies
Destination image
Electronic word-of-mouth
Tourist satisfaction
Place dependence
topic Smart tourism technologies
Destination image
Electronic word-of-mouth
Tourist satisfaction
Place dependence
description Objective: although STTs have been receiving much attention in tourism literature, there is still a research gap regarding the main marketing aspects. This research aims to fill this gap by investigating how STTs affect destination image (DI), tourist satisfaction (TS), and electronic word-of-mouth (e-WoM), considering the moderating effects of place dependence (PD). Methods: considering mediation and moderation influences, the study examined survey results from 393 tourists, applying structural equation modeling and the PROCESS package in SPSS to analyze the hypotheses. Results: the study verified that STTs significantly influence DI, TS, and e-WoM; DI and TS mediate the relationship between STTs and e-WoM; and PD moderates the relationships between STTs and TS, and between STTs and e-WoM. Conclusions: several recommendations are provided in the research to successfully manage marketing activities in tourism destinations and to apply efficient strategies for promoting exemplary behaviors among travelers who have a strong sense of PD.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025-11-24
2025
2025-11-24
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10347/46919
url https://hdl.handle.net/10347/46919
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
http://creativecommons.org/licenses/by/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Nacional de Pós Graduação e Pesquisa em Administração
publisher.none.fl_str_mv Associação Nacional de Pós Graduação e Pesquisa em Administração
dc.source.none.fl_str_mv reponame:Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela
instname:Universidad de Santiago de Compostela (USC)
instname_str Universidad de Santiago de Compostela (USC)
reponame_str Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela
collection Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.81155

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