Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement

In experiential literature there is a collective accord that consumers’ experiences should be conceptualised in a multi-dimensional configuration. From the sensory science viewpoint, the recent focus on consumption experience is gaining momentum but more findings are still needed. This study aims to...

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Autores: Oyinseye, Peter, Suárez, Alejandro, Saldaña, Erick, Fernández-Zurbano, Purificación, Valentin, Dominique, Sáenz-Navajas, María-Pilar
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:DIGITAL.CSIC. Repositorio Institucional del CSIC
OAI Identifier:oai:digital.csic.es:10261/303891
Acceso en línea:http://hdl.handle.net/10261/303891
Access Level:acceso abierto
Palabra clave:Wine
Drinking experience
Involvement
Expertise
Multidimensional experience
Consumer sensory science
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spelling Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvementOyinseye, PeterSuárez, AlejandroSaldaña, ErickFernández-Zurbano, PurificaciónValentin, DominiqueSáenz-Navajas, María-PilarWineDrinking experienceInvolvementExpertiseMultidimensional experienceConsumer sensory scienceIn experiential literature there is a collective accord that consumers’ experiences should be conceptualised in a multi-dimensional configuration. From the sensory science viewpoint, the recent focus on consumption experience is gaining momentum but more findings are still needed. This study aims to reveal the dimensions shaping the wine drinking experience as well as their saliency and predominance among consumers with different levels of involvement and expertise. Six contextual focus group interviews were performed with 43 Spanish wine consumers and professionals stratified into groups based on levels of involvement and expertise. The main findings indicate that in all groups, the dimensions of sense, affect, and cognition operate to shape the drinking experience but at different levels. Low involved consumers (LI) privilege sensory and emotional dimensions, while experts attend closely to the sensory and cognitive dimensions. High involved consumers (HI) have an intermediate behaviour between LI and experts relying similarly on sensory, cognitive and affective cues. Results are put in perspective with findings in experiential literature spotlighting the application of the multidimensional experiential framework in sensory and consumer wine science.This work was funded by the Spanish Ministry of Economy and Competitiveness (MINECO) (project AGL-2017-87373-C3-3-R). MPSN acknowledges the Spanish National Research Agency, the Ministry of Science, Innovation, and Universities and the European Social Fund for her postdoctoral fellowship: Ramón y Cajal Program (RYC2019-027995-I/AEI/https://doi.org/10.13039/501100011033).ElsevierAgencia Estatal de Investigación (España)Ministerio de Ciencia, Innovación y Universidades (España)European CommissionConsejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]2023202320222023info:eu-repo/semantics/articlehttp://purl.org/coar/resource_type/c_6501Publisher's versioninfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10261/303891reponame:DIGITAL.CSIC. Repositorio Institucional del CSICinstname:Consejo Superior de Investigaciones Científicas (CSIC)Inglés#PLACEHOLDER_PARENT_METADATA_VALUE##PLACEHOLDER_PARENT_METADATA_VALUE#info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/AGL2017-87373-C3-3-Rinfo:eu-repo/grantAgreement/AEI//RYC2019-027995-IOyinseye, Peter; Suárez, Alejandro; Saldaña, Erick; Fernández-Zurbano, Purificación; Valentin, Dominique; Sáenz-Navajas, María-Pilar; 2022; APPENDIX A for Multidimensional representation of drinking experience among wine consumers and professionals [Dataset]; Elsevier; http://dx.doi.org/10.1016/j.foodqual.2022.104536Oyinseye, Peter; Suárez, Alejandro; Saldaña, Erick; Fernández-Zurbano, Purificación; Valentin, Dominique; Sáenz-Navajas, María-Pilar; 2022; APPENDIX B for Multidimensional representation of wine drinking experience: effect of the level of consumers´ expertise and involvement [Dataset]; Elsevier; http://dx.doi.org/10.1016/j.foodqual.2022.104536http://dx.doi.org/10.1016/j.foodqual.2022.104536Síinfo:eu-repo/semantics/openAccessoai:digital.csic.es:10261/3038912026-05-22T06:33:51Z
dc.title.none.fl_str_mv Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
title Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
spellingShingle Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
Oyinseye, Peter
Wine
Drinking experience
Involvement
Expertise
Multidimensional experience
Consumer sensory science
title_short Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
title_full Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
title_fullStr Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
title_full_unstemmed Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
title_sort Multidimensional representation of wine drinking experience: Effects of the level of consumers’ expertise and involvement
dc.creator.none.fl_str_mv Oyinseye, Peter
Suárez, Alejandro
Saldaña, Erick
Fernández-Zurbano, Purificación
Valentin, Dominique
Sáenz-Navajas, María-Pilar
author Oyinseye, Peter
author_facet Oyinseye, Peter
Suárez, Alejandro
Saldaña, Erick
Fernández-Zurbano, Purificación
Valentin, Dominique
Sáenz-Navajas, María-Pilar
author_role author
author2 Suárez, Alejandro
Saldaña, Erick
Fernández-Zurbano, Purificación
Valentin, Dominique
Sáenz-Navajas, María-Pilar
author2_role author
author
author
author
author
dc.contributor.none.fl_str_mv Agencia Estatal de Investigación (España)
Ministerio de Ciencia, Innovación y Universidades (España)
European Commission
Consejo Superior de Investigaciones Científicas [https://ror.org/02gfc7t72]
dc.subject.none.fl_str_mv Wine
Drinking experience
Involvement
Expertise
Multidimensional experience
Consumer sensory science
topic Wine
Drinking experience
Involvement
Expertise
Multidimensional experience
Consumer sensory science
description In experiential literature there is a collective accord that consumers’ experiences should be conceptualised in a multi-dimensional configuration. From the sensory science viewpoint, the recent focus on consumption experience is gaining momentum but more findings are still needed. This study aims to reveal the dimensions shaping the wine drinking experience as well as their saliency and predominance among consumers with different levels of involvement and expertise. Six contextual focus group interviews were performed with 43 Spanish wine consumers and professionals stratified into groups based on levels of involvement and expertise. The main findings indicate that in all groups, the dimensions of sense, affect, and cognition operate to shape the drinking experience but at different levels. Low involved consumers (LI) privilege sensory and emotional dimensions, while experts attend closely to the sensory and cognitive dimensions. High involved consumers (HI) have an intermediate behaviour between LI and experts relying similarly on sensory, cognitive and affective cues. Results are put in perspective with findings in experiential literature spotlighting the application of the multidimensional experiential framework in sensory and consumer wine science.
publishDate 2022
dc.date.none.fl_str_mv 2022
2023
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
http://purl.org/coar/resource_type/c_6501
Publisher's version
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10261/303891
url http://hdl.handle.net/10261/303891
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv #PLACEHOLDER_PARENT_METADATA_VALUE#
#PLACEHOLDER_PARENT_METADATA_VALUE#
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016/AGL2017-87373-C3-3-R
info:eu-repo/grantAgreement/AEI//RYC2019-027995-I
Oyinseye, Peter; Suárez, Alejandro; Saldaña, Erick; Fernández-Zurbano, Purificación; Valentin, Dominique; Sáenz-Navajas, María-Pilar; 2022; APPENDIX A for Multidimensional representation of drinking experience among wine consumers and professionals [Dataset]; Elsevier; http://dx.doi.org/10.1016/j.foodqual.2022.104536
Oyinseye, Peter; Suárez, Alejandro; Saldaña, Erick; Fernández-Zurbano, Purificación; Valentin, Dominique; Sáenz-Navajas, María-Pilar; 2022; APPENDIX B for Multidimensional representation of wine drinking experience: effect of the level of consumers´ expertise and involvement [Dataset]; Elsevier; http://dx.doi.org/10.1016/j.foodqual.2022.104536
http://dx.doi.org/10.1016/j.foodqual.2022.104536
Sí
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:DIGITAL.CSIC. Repositorio Institucional del CSIC
instname:Consejo Superior de Investigaciones Científicas (CSIC)
instname_str Consejo Superior de Investigaciones Científicas (CSIC)
reponame_str DIGITAL.CSIC. Repositorio Institucional del CSIC
collection DIGITAL.CSIC. Repositorio Institucional del CSIC
repository.name.fl_str_mv
repository.mail.fl_str_mv
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