Green innovation, indeed a cornerstone in linking market requests and business performance

Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. This research aims to explore this topic further by including within the model the concept of green innovation. In particular, this paper empirically tests the mediating role of green in...

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Detalhes bibliográficos
Autores: Leal Rodríguez, Antonio Luis, Ariza Montes, José Antonio, Morales Fernández, Emilio, Albort-Morant, Gema
Tipo de documento: artigo
Estado:Versión aceptada para publicación
Data de publicação:2018
País:España
Recursos:Universidad de Sevilla (US)
Repositório:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/89471
Acesso em linha:https://hdl.handle.net/11441/89471
https://doi.org/10.1016/j.techfore.2017.07.021
Access Level:Acceso aberto
Palavra-chave:Market Orientation
Green Innovation Performance
Organizational Performance
Partial Least Squares
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spelling Green innovation, indeed a cornerstone in linking market requests and business performanceLeal Rodríguez, Antonio LuisAriza Montes, José AntonioMorales Fernández, EmilioAlbort-Morant, GemaMarket OrientationGreen Innovation PerformanceOrganizational PerformancePartial Least SquaresMany studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. This research aims to explore this topic further by including within the model the concept of green innovation. In particular, this paper empirically tests the mediating role of green innovation performance in the relationship between market orientation and organizational performance. This study relies on a sample of 145 firms belonging to the Spanish automotive components manufacturing sector. The results obtained by applying Partial Least Squares (PLS) path-modelling, a variance-based structural equations modelling technique, reveal that market orientation exerts a direct impact on organizational performance. Subsequently, we observe how the green innovation performance construct partially mediates the market orientation-organizational performance link. The paper brings some theoretical conclusions and implications for research and practice.Premio Mensual Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y EmpresarialesFred PhillipsAdministración de Empresas y Marketing2018info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/89471https://doi.org/10.1016/j.techfore.2017.07.021reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésTechnological Forecasting and Social Change, 129, 185-193.http://doi.org/10.1016/j.techfore.2017.07.021info:eu-repo/semantics/openAccessoai:idus.us.es:11441/894712026-06-17T12:51:07Z
dc.title.none.fl_str_mv Green innovation, indeed a cornerstone in linking market requests and business performance
title Green innovation, indeed a cornerstone in linking market requests and business performance
spellingShingle Green innovation, indeed a cornerstone in linking market requests and business performance
Leal Rodríguez, Antonio Luis
Market Orientation
Green Innovation Performance
Organizational Performance
Partial Least Squares
title_short Green innovation, indeed a cornerstone in linking market requests and business performance
title_full Green innovation, indeed a cornerstone in linking market requests and business performance
title_fullStr Green innovation, indeed a cornerstone in linking market requests and business performance
title_full_unstemmed Green innovation, indeed a cornerstone in linking market requests and business performance
title_sort Green innovation, indeed a cornerstone in linking market requests and business performance
dc.creator.none.fl_str_mv Leal Rodríguez, Antonio Luis
Ariza Montes, José Antonio
Morales Fernández, Emilio
Albort-Morant, Gema
author Leal Rodríguez, Antonio Luis
author_facet Leal Rodríguez, Antonio Luis
Ariza Montes, José Antonio
Morales Fernández, Emilio
Albort-Morant, Gema
author_role author
author2 Ariza Montes, José Antonio
Morales Fernández, Emilio
Albort-Morant, Gema
author2_role author
author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
dc.subject.none.fl_str_mv Market Orientation
Green Innovation Performance
Organizational Performance
Partial Least Squares
topic Market Orientation
Green Innovation Performance
Organizational Performance
Partial Least Squares
description Many studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. This research aims to explore this topic further by including within the model the concept of green innovation. In particular, this paper empirically tests the mediating role of green innovation performance in the relationship between market orientation and organizational performance. This study relies on a sample of 145 firms belonging to the Spanish automotive components manufacturing sector. The results obtained by applying Partial Least Squares (PLS) path-modelling, a variance-based structural equations modelling technique, reveal that market orientation exerts a direct impact on organizational performance. Subsequently, we observe how the green innovation performance construct partially mediates the market orientation-organizational performance link. The paper brings some theoretical conclusions and implications for research and practice.
publishDate 2018
dc.date.none.fl_str_mv 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/89471
https://doi.org/10.1016/j.techfore.2017.07.021
url https://hdl.handle.net/11441/89471
https://doi.org/10.1016/j.techfore.2017.07.021
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Technological Forecasting and Social Change, 129, 185-193.
http://doi.org/10.1016/j.techfore.2017.07.021
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Fred Phillips
publisher.none.fl_str_mv Fred Phillips
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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