The tourism image of Estonia in Spain: a formulative approach.

We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclusions based on the perceived image. Therefore, the role of perception and image is becoming more important for different coun tries to attract visitors...

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Detalles Bibliográficos
Autores: Savva, Katlin, Antonovica, Arta, de Esteban Curiel, Javier
Tipo de recurso: artículo
Fecha de publicación:2015
País:España
Institución:Universidad Rey Juan Carlos
Repositorio:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
OAI Identifier:oai:burjcdigital.urjc.es:10115/33174
Acceso en línea:https://hdl.handle.net/10115/33174
Access Level:acceso abierto
Palabra clave:Tourism Image
Estonia
Quantitative Method.
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network_acronym_str ES
network_name_str España
repository_id_str
spelling The tourism image of Estonia in Spain: a formulative approach.Savva, KatlinAntonovica, Artade Esteban Curiel, JavierTourism ImageEstoniaQuantitative Method.We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclusions based on the perceived image. Therefore, the role of perception and image is becoming more important for different coun tries to attract visitors and investors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.Universidad Autónoma de Ciudad Juárez202420242015info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10115/33174reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlosinstname:Universidad Rey Juan CarlosInglésAttribution-NonCommercial-ShareAlike 4.0 Internationalhttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessoai:burjcdigital.urjc.es:10115/331742026-06-24T12:48:17Z
dc.title.none.fl_str_mv The tourism image of Estonia in Spain: a formulative approach.
title The tourism image of Estonia in Spain: a formulative approach.
spellingShingle The tourism image of Estonia in Spain: a formulative approach.
Savva, Katlin
Tourism Image
Estonia
Quantitative Method.
title_short The tourism image of Estonia in Spain: a formulative approach.
title_full The tourism image of Estonia in Spain: a formulative approach.
title_fullStr The tourism image of Estonia in Spain: a formulative approach.
title_full_unstemmed The tourism image of Estonia in Spain: a formulative approach.
title_sort The tourism image of Estonia in Spain: a formulative approach.
dc.creator.none.fl_str_mv Savva, Katlin
Antonovica, Arta
de Esteban Curiel, Javier
author Savva, Katlin
author_facet Savva, Katlin
Antonovica, Arta
de Esteban Curiel, Javier
author_role author
author2 Antonovica, Arta
de Esteban Curiel, Javier
author2_role author
author
dc.subject.none.fl_str_mv Tourism Image
Estonia
Quantitative Method.
topic Tourism Image
Estonia
Quantitative Method.
description We are living in an environment, where information flow is freer than ever. Nowadays everyone has access to global news and can make their own conclusions based on the perceived image. Therefore, the role of perception and image is becoming more important for different coun tries to attract visitors and investors. Tourism is a way of selling the image of a country and the reputation and word of mouth generated from tourism activities are priceless to the image of a destination. This paper analyzes the case of Estonia, which is an emerging tourism market and quite new and unknown for Spain. The authors try to accent the importance of direct promotion, through a survey carried out to 341 Spanish people in Madrid. The result from this quantitative and formulative research method is that Estonia has to promote its tourism image better if the country wants to attract the Spanish tourist.
publishDate 2015
dc.date.none.fl_str_mv 2015
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10115/33174
url https://hdl.handle.net/10115/33174
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv Attribution-NonCommercial-ShareAlike 4.0 International
https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution-NonCommercial-ShareAlike 4.0 International
https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Autónoma de Ciudad Juárez
publisher.none.fl_str_mv Universidad Autónoma de Ciudad Juárez
dc.source.none.fl_str_mv reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
instname:Universidad Rey Juan Carlos
instname_str Universidad Rey Juan Carlos
reponame_str BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
collection BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.811543

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