Entrepreneurial culture, corporate imagen and export performance: an empirical study
The analysis of a company's internal capacities is one of the most striking challenges of business management. The purpose of this research is to analyze the influence of intangible capital on small and medium enterprises (SMEs) corporate image. In order to carry out this research a sample of 1...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/151675 |
| Acceso en línea: | https://hdl.handle.net/11441/151675 |
| Access Level: | acceso abierto |
| Palabra clave: | Entrepreneurial culture Sustainable behaviour Innovative behaviour Corporate image Export activity Manufacturing SMEs Cultura emprendedora Sostenibilidad Orientación innovadora Imagen corporativa Actividad exportadora Empresa exportadora |
| Sumario: | The analysis of a company's internal capacities is one of the most striking challenges of business management. The purpose of this research is to analyze the influence of intangible capital on small and medium enterprises (SMEs) corporate image. In order to carry out this research a sample of 180 manufacturing SMEs from Seville (Spain) was taken, and a system of structural equations is modeled using the Partial Least Squares (PLS) technique. The results show how innovative orientation positively affects the corporate image. |
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