Trust Categories for Television News and Indicators for its Measurement: Perceptions of Stakeholders in Germany, Spain and Italy

In an age marked by a plethora of disinformation, adherence by the media to professional standards is one of the most important ways of restoring public trust in the news. This article seeks to critically evaluate the method used to develop a Seal of Quality to distinguish the media by the trust the...

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Detalles Bibliográficos
Autores: Medina-Laverón, M. (Mercedes)|||/items/2c2d6575-9e46-42ef-89aa-8fa162088fab, Serrano-Puche, J. (Javier)|||/items/8a8184e2-1794-496a-a75b-4cefc66f5685, Etayo-Pérez, C. (Cristina)|||/items/cade8073-72ac-44b1-9998-5540aac0817c
Tipo de recurso: artículo
Fecha de publicación:1995
País:España
Institución:Consejo Superior de Investigaciones Científicas (CSIC)
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:inglés
OAI Identifier:oai:dadun.unav.edu:10171/122660
Acceso en línea:https://hdl.handle.net/10171/122660
Access Level:acceso abierto
Palabra clave:Accountability
Audience
News Quality
Media Literacy
Television
Trust
Descripción
Sumario:In an age marked by a plethora of disinformation, adherence by the media to professional standards is one of the most important ways of restoring public trust in the news. This article seeks to critically evaluate the method used to develop a Seal of Quality to distinguish the media by the trust they generate in their audiences. The methodology used is as follows: firstly, an exhaustive literature review was carried out to identify the dimensions and indicators that lead to a television news programme being perceived as being of quality. Next, the Delphi method was applied to evaluate perceptions around the categories and indicators of the proposed model. In addition, more than 200 experts from the industry and the academic world in Spain, Italy and Germany, belonging to different stakeholders, were consulted (academics, advertisers, audience representatives, regulators, journalists, NGOs and media executives). Among the results, from the three major categories associated with the quality of information products (related to the media company, the professionals and the content production), the interviewees considered the existence of adequate procedures for preparing information content and professionals having the necessary resources to be the most important. Consequently, although there are some differences in perceptions of news quality among stakeholders and according to nationality, the need for external accreditation that recognises appropriate journalistic work and ensures that the news product meets the quality standards of accurate professional practice remains a requirement for media in the service of a democratic society.