Walking the tightrope and stirring things up: Exploring the institutional work of sustainable entrepreneurs

Sustainable entrepreneurs (SEs) operate under different institutional pressures, but they also aim to provoke changes in their institutional environment in order to advance the goals of sustainability. These changes are not always large-scale, successful transformations. This article adopts the conc...

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Detalles Bibliográficos
Autores: Arenas, Daniel, strumińska-kutra, marta, LANDONI, PAOLO
Tipo de recurso: artículo
Fecha de publicación:2020
País:España
Institución:Universitat Ramon Llull (URL)
Repositorio:DAU Arxiu Digital de la Universitat Ramon Llull
OAI Identifier:oai:dnet:dau_________::90a344a1ecf2affb2fe336388f3542df
Acceso en línea:http://hdl.handle.net/20.500.14342/6158
https://doi.org/10.1002/bse.2557
Access Level:acceso abierto
Palabra clave:Entrepreneurship
Institutional logics
Institutional work
Politicizing
Sustainable entrepreneurs
Descripción
Sumario:Sustainable entrepreneurs (SEs) operate under different institutional pressures, but they also aim to provoke changes in their institutional environment in order to advance the goals of sustainability. These changes are not always large-scale, successful transformations. This article adopts the concept of institutional work to explore how SEs engage in purposive, mundane activities to both fit in and influence the prevailing institutional environment. In particular, our findings allow us to introduce and discuss four specific types of work: making sustainability convenient, politicizing economic action, maneuvering around regulation, and relational work. At the end, we suggest that SEs may find themselves in a situation where they aim to transform the prevailing commercial institutional logic in order to promote sustainability goals while also trying to adapt to, and hence reproducing, this same logic they would like to transform.