Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand

Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible. As a result, disciplines such as marketing have developed tools to differentiate some destinati...

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Detalles Bibliográficos
Autores: Vázquez Martínez, Ulpiano J., Sanchís Pedregosa, Carlos, Leal Rodríguez, Antonio Luis
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/94868
Acceso en línea:https://hdl.handle.net/11441/94868
https://doi.org/10.3390/su11092696
Access Level:acceso abierto
Palabra clave:Country brand
Gastronomy
Tourism
Spain
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spelling Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brandVázquez Martínez, Ulpiano J.Sanchís Pedregosa, CarlosLeal Rodríguez, Antonio LuisCountry brandGastronomyTourismSpainTourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible. As a result, disciplines such as marketing have developed tools to differentiate some destinations from others and concepts such as place branding and country brand have emerged. One of the key factors forming the country brand is gastronomy, as food tourism is one way to reduce the growing problem of sustainability in tourism, as it impacts different aspects of the country’s environment. However, there is a great lack of scientific works that relate both variables. In this paper, we propose to establish that, in the case of Spain, tourists’ perception of Spanish gastronomy is a key element of its country brand. To do that, this study relies on the use of Partial Least Squares Structural Equations Modeling (PLS-SEM) using a 496 cases data set.MDPIEconomía Financiera y Dirección de OperacionesAdministración de Empresas y Marketing2019info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/94868https://doi.org/10.3390/su11092696reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésSustainability, 11 (9)https://www.mdpi.com/2071-1050/11/9/2696/htminfo:eu-repo/semantics/openAccessoai:idus.us.es:11441/948682026-06-17T12:51:07Z
dc.title.none.fl_str_mv Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
title Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
spellingShingle Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
Vázquez Martínez, Ulpiano J.
Country brand
Gastronomy
Tourism
Spain
title_short Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
title_full Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
title_fullStr Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
title_full_unstemmed Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
title_sort Is gastronomy a relevant factor for sustainable tourism? An empirical analysis of Spain country brand
dc.creator.none.fl_str_mv Vázquez Martínez, Ulpiano J.
Sanchís Pedregosa, Carlos
Leal Rodríguez, Antonio Luis
author Vázquez Martínez, Ulpiano J.
author_facet Vázquez Martínez, Ulpiano J.
Sanchís Pedregosa, Carlos
Leal Rodríguez, Antonio Luis
author_role author
author2 Sanchís Pedregosa, Carlos
Leal Rodríguez, Antonio Luis
author2_role author
author
dc.contributor.none.fl_str_mv Economía Financiera y Dirección de Operaciones
Administración de Empresas y Marketing
dc.subject.none.fl_str_mv Country brand
Gastronomy
Tourism
Spain
topic Country brand
Gastronomy
Tourism
Spain
description Tourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the different destinations to attract as many tourists as possible. As a result, disciplines such as marketing have developed tools to differentiate some destinations from others and concepts such as place branding and country brand have emerged. One of the key factors forming the country brand is gastronomy, as food tourism is one way to reduce the growing problem of sustainability in tourism, as it impacts different aspects of the country’s environment. However, there is a great lack of scientific works that relate both variables. In this paper, we propose to establish that, in the case of Spain, tourists’ perception of Spanish gastronomy is a key element of its country brand. To do that, this study relies on the use of Partial Least Squares Structural Equations Modeling (PLS-SEM) using a 496 cases data set.
publishDate 2019
dc.date.none.fl_str_mv 2019
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/94868
https://doi.org/10.3390/su11092696
url https://hdl.handle.net/11441/94868
https://doi.org/10.3390/su11092696
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Sustainability, 11 (9)
https://www.mdpi.com/2071-1050/11/9/2696/htm
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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