Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective
According to numerous authors, residents play a decisive role in any place branding strategy, although paradoxically, they have played little or no role in the implementation of place branding strategies in recent years. It is for this reason that this study emphasises so-called “internal place bran...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universitat Oberta de Catalunya (UOC) |
| Repositorio: | O2, repositorio institucional de la UOC |
| OAI Identifier: | oai:openaccess.uoc.edu:10609/150653 |
| Acceso en línea: | http://hdl.handle.net/10609/150653 https://doi.org/10.1057/s41254-017-0081-7 |
| Access Level: | acceso abierto |
| Palabra clave: | Barcelona place residents place identity stakeholders internal place branding |
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Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspectiveCompte-Pujol, MarcSan-Eugenio-Vela, Jordi deFrigola Reig, JoanBarcelonaplace residentsplace identitystakeholdersinternal place brandingAccording to numerous authors, residents play a decisive role in any place branding strategy, although paradoxically, they have played little or no role in the implementation of place branding strategies in recent years. It is for this reason that this study emphasises so-called “internal place branding”. Furthermore, we aim to determine whether the outwardly projected attributes of Barcelona (Spain) correspond to the attributes held by its residents. To achieve this aim, we undertook a cross-sectional descriptive study using a mixed method survey questionnaire in order to measure residents’ perceptions, with both open-ended and closed-ended questions. We selected 300 participants using the snowball sampling strategy. Results showed that residents of Barcelona, as a whole, perceived their city as cultural, creative, cosmopolitan, touristic, entertaining and friendly, attributes that closely match those projected by the city over recent decades. However, we also found a certain distancing of residents with respect to other values projected by Brand Barcelona. We believe this study provides important managerial implications not only for Barcelona’s brand managers, but also for professionals all over the world seeking to work with internal place branding.Springer Nature202420242017info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10609/150653https://doi.org/10.1057/s41254-017-0081-7reponame:O2, repositorio institucional de la UOCinstname:Universitat Oberta de Catalunya (UOC)InglésPlace Branding and Public Diplomacy, 2018, 14https://doi.org/10.1057/s41254-017-0081-7© Springer Natureinfo:eu-repo/semantics/openAccessoai:openaccess.uoc.edu:10609/1506532026-05-28T12:42:01Z |
| dc.title.none.fl_str_mv |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| title |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| spellingShingle |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective Compte-Pujol, Marc Barcelona place residents place identity stakeholders internal place branding |
| title_short |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| title_full |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| title_fullStr |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| title_full_unstemmed |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| title_sort |
Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective |
| dc.creator.none.fl_str_mv |
Compte-Pujol, Marc San-Eugenio-Vela, Jordi de Frigola Reig, Joan |
| author |
Compte-Pujol, Marc |
| author_facet |
Compte-Pujol, Marc San-Eugenio-Vela, Jordi de Frigola Reig, Joan |
| author_role |
author |
| author2 |
San-Eugenio-Vela, Jordi de Frigola Reig, Joan |
| author2_role |
author author |
| dc.subject.none.fl_str_mv |
Barcelona place residents place identity stakeholders internal place branding |
| topic |
Barcelona place residents place identity stakeholders internal place branding |
| description |
According to numerous authors, residents play a decisive role in any place branding strategy, although paradoxically, they have played little or no role in the implementation of place branding strategies in recent years. It is for this reason that this study emphasises so-called “internal place branding”. Furthermore, we aim to determine whether the outwardly projected attributes of Barcelona (Spain) correspond to the attributes held by its residents. To achieve this aim, we undertook a cross-sectional descriptive study using a mixed method survey questionnaire in order to measure residents’ perceptions, with both open-ended and closed-ended questions. We selected 300 participants using the snowball sampling strategy. Results showed that residents of Barcelona, as a whole, perceived their city as cultural, creative, cosmopolitan, touristic, entertaining and friendly, attributes that closely match those projected by the city over recent decades. However, we also found a certain distancing of residents with respect to other values projected by Brand Barcelona. We believe this study provides important managerial implications not only for Barcelona’s brand managers, but also for professionals all over the world seeking to work with internal place branding. |
| publishDate |
2017 |
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2017 2024 2024 |
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info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion |
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article |
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acceptedVersion |
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http://hdl.handle.net/10609/150653 https://doi.org/10.1057/s41254-017-0081-7 |
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http://hdl.handle.net/10609/150653 https://doi.org/10.1057/s41254-017-0081-7 |
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Inglés |
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Inglés |
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Place Branding and Public Diplomacy, 2018, 14 https://doi.org/10.1057/s41254-017-0081-7 |
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© Springer Nature info:eu-repo/semantics/openAccess |
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© Springer Nature |
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openAccess |
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Springer Nature |
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Springer Nature |
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