Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain

Mobility as a Service (MaaS) is expected to significantly change our mobility patterns. However, it is still not clear who will accept this new mobility paradigm and how it will affect travellers’ behaviours. In this study, we identify a set of attitudinal and personality factors relevant for MaaS a...

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Bibliographic Details
Authors: Lopez Carreiro, Iria, Monzon, Andres, Lois García, David, Lopez Lambas, Maria E.
Format: article
Publication Date:2021
Country:España
Institution:Universidad Nacional de Educación a Distancia
Repository:e-spacio. Repositorio Institucional de la UNED
Language:English
OAI Identifier:oai:e-spacio.uned.es:20.500.14468/25012
Online Access:https://hdl.handle.net/20.500.14468/25012
Access Level:Open access
Keyword:61 Psicología
MaaS
willingness to adopt
attitudinal factors
personality traits
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spelling Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, SpainLopez Carreiro, IriaMonzon, AndresLois García, DavidLopez Lambas, Maria E.61 PsicologíaMaaSwillingness to adoptattitudinal factorspersonality traitsMobility as a Service (MaaS) is expected to significantly change our mobility patterns. However, it is still not clear who will accept this new mobility paradigm and how it will affect travellers’ behaviours. In this study, we identify a set of attitudinal and personality factors relevant for MaaS adoption based on a survey comprising 1,000 respondents in the metropolitan area of Madrid (Spain). The results show strong positive attitudes towards MaaS after being validated through a structural equation model. The higher the percentage of multimodal travellers, the more they are open to “new mobilities”, the greater their technological capabilities and curiosity, and the lower their cost sensitivity, then the higher the adoption potential for MaaS. Our analysis reveals four clusters in terms of individuals’ intention to use MaaS technologies (technological car-followers, unimodal travellers, MaaS-lovers and active public-transport supporters). Motivated by a significant environmental sensibility, MaaS-lovers appear to be the most likely to reduce their private car usage in favour of alternative modes. Overall, we recognise two main barriers that can frustrate MaaS adoption: low technology affinity and low openness to sharing-mobility services. Policies that focus on these two aspects can encourage MaaS acceptance.Elseviere-Spacio UNED20242024-12-2020212021-10-0120212021-10-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14468/25012reponame:e-spacio. Repositorio Institucional de la UNEDinstname:Universidad Nacional de Educación a DistanciaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.esoai:e-spacio.uned.es:20.500.14468/250122026-06-06T12:38:31Z
dc.title.none.fl_str_mv Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
title Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
spellingShingle Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
Lopez Carreiro, Iria
61 Psicología
MaaS
willingness to adopt
attitudinal factors
personality traits
title_short Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
title_full Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
title_fullStr Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
title_full_unstemmed Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
title_sort Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
dc.creator.none.fl_str_mv Lopez Carreiro, Iria
Monzon, Andres
Lois García, David
Lopez Lambas, Maria E.
author Lopez Carreiro, Iria
author_facet Lopez Carreiro, Iria
Monzon, Andres
Lois García, David
Lopez Lambas, Maria E.
author_role author
author2 Monzon, Andres
Lois García, David
Lopez Lambas, Maria E.
author2_role author
author
author
dc.contributor.none.fl_str_mv e-Spacio UNED
dc.subject.none.fl_str_mv 61 Psicología
MaaS
willingness to adopt
attitudinal factors
personality traits
topic 61 Psicología
MaaS
willingness to adopt
attitudinal factors
personality traits
description Mobility as a Service (MaaS) is expected to significantly change our mobility patterns. However, it is still not clear who will accept this new mobility paradigm and how it will affect travellers’ behaviours. In this study, we identify a set of attitudinal and personality factors relevant for MaaS adoption based on a survey comprising 1,000 respondents in the metropolitan area of Madrid (Spain). The results show strong positive attitudes towards MaaS after being validated through a structural equation model. The higher the percentage of multimodal travellers, the more they are open to “new mobilities”, the greater their technological capabilities and curiosity, and the lower their cost sensitivity, then the higher the adoption potential for MaaS. Our analysis reveals four clusters in terms of individuals’ intention to use MaaS technologies (technological car-followers, unimodal travellers, MaaS-lovers and active public-transport supporters). Motivated by a significant environmental sensibility, MaaS-lovers appear to be the most likely to reduce their private car usage in favour of alternative modes. Overall, we recognise two main barriers that can frustrate MaaS adoption: low technology affinity and low openness to sharing-mobility services. Policies that focus on these two aspects can encourage MaaS acceptance.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-10-01
2021
2021-10-01
2024
2024-12-20
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14468/25012
url https://hdl.handle.net/20.500.14468/25012
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:e-spacio. Repositorio Institucional de la UNED
instname:Universidad Nacional de Educación a Distancia
instname_str Universidad Nacional de Educación a Distancia
reponame_str e-spacio. Repositorio Institucional de la UNED
collection e-spacio. Repositorio Institucional de la UNED
repository.name.fl_str_mv
repository.mail.fl_str_mv
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