Optimización Matemática como Herramienta para la toma de decisiones en la Empresa
This research work is based on a proposal for the generation of a linear programming model based on the simplex method methodology, whose objective is to generate the optimization of resources for companies regarding the selection of advertising media with a limited and fixed budget, which is subjec...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/19873 |
| Acceso en línea: | http://hdl.handle.net/10256/19873 |
| Access Level: | acceso abierto |
| Palabra clave: | Optimització matemàtica Mathematical optimization Empreses -- Presa de decisions Entreprises -- Decision making |
| Sumario: | This research work is based on a proposal for the generation of a linear programming model based on the simplex method methodology, whose objective is to generate the optimization of resources for companies regarding the selection of advertising media with a limited and fixed budget, which is subject to a cost of means and possible coverage to potential clients as expected value. The model seeks to maximize the audience as agents of value generation for the growth of the institutions, taking into account the formation of a portfolio of options that allow companies to capitalize on this coverage, be known and gain a reputation in the market, with the final goal of making the investment profitable. A review of concepts related to linear programming and application of the simplex matrix algorithm is carried out, as a mathematical method of providing technical information, for an adequate decision-making of the company, whose main result is the allocation of advertising in different media such as television, radio and social networks; the latter being one of the most accessible and effective means for companies and their brands to be recognized. Various simulations and adjustments can be made as appropriate |
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