Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles

The Communication sector has experienced notable changes derived from the phenomenon of digitalization and the rise of new technologies. Due to this, there is an urgent need to rethink whether university studies are adapted to these changes on digital media. Methodology. The aim is to assess, throug...

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Detalles Bibliográficos
Autores: Ventura, Rafael, Roca-Cuberes, Carles, Corral-Rodríguez, Andrea
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:España
Institución:Universitat de Lleida (UdL)
Repositorio:Repositori Obert UdL
OAI Identifier:oai:repositori.udl.cat:10459.1/466939
Acceso en línea:https://doi.org/10.4185/RLCS-2018-1258
https://hdl.handle.net/10459.1/466939
Access Level:acceso abierto
Palabra clave:Digital communication
Academic and social competences
Professional competences
Communication skills
Communication
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spelling Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profilesComunicación Digital Interactiva: valoración de profesionales, docentes y estudiantes del área de la comunicación sobre las competencias académicas y los perfiles profesionalesVentura, RafaelRoca-Cuberes, CarlesCorral-Rodríguez, AndreaDigital communicationAcademic and social competencesProfessional competencesCommunication skillsCommunicationThe Communication sector has experienced notable changes derived from the phenomenon of digitalization and the rise of new technologies. Due to this, there is an urgent need to rethink whether university studies are adapted to these changes on digital media. Methodology. The aim is to assess, through a survey aimed at professionals, teachers and students in the area of Communication and interviews with professionals of the sector, if the current academic competences of the Communications degrees and the professional profiles are adapted to the needs of Interactive Digital Communication. Results and discussion. The most valued skills are related to the adaptation to changes, autonomous learning and digital specialization, which leads to think that the Communication sector is changing but the university education system has not been able to adapt at the moment.El sector de la comunicación ha experimentado notables cambios derivados del fenómeno de la digitalización y el auge de las nuevas tecnologías. Debido a ello, urge la necesidad de repensar si los estudios universitarios están adaptados a estos cambios sobre medios digitales. Metodología. Se busca valorar por medio de una encuesta dirigidas a profesionales, docentes y estudiantes del área de la comunicación y entrevistas a profesionales del sector si las competencias académicas de los Grados de Comunicación y los perfiles profesionales actuales están adaptados a las necesidades de la Comunicación Digital Interactiva. Resultados y discusión. Las competencias más valoradas están relacionadas con la adaptación a los cambios, el aprendizaje autónomo y la especialización digital, lo que lleva a pensar que el sector de la comunicación está cambiando, pero el sistema de educación universitaria no ha sabido adaptarse de momento.This article is the product of the teaching innovation project titled “Evaluation and restructuring of communication degrees in the Pompeu Fabra University” (2014EMQ2 007), funded by the Agency for the Management of University and Research Grants (AGAUR) of the Government of Catalonia within the call for strategic academic projects to improve quality, efficiency and internationalisation (EMQEI).Historia de los Sistemas Informativos2018info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.4185/RLCS-2018-1258https://hdl.handle.net/10459.1/466939reponame:Repositori Obert UdL instname:Universitat de Lleida (UdL)InglésReproducció del document publicat a https://doi.org/10.4185/RLCS-2018-1258Revista Latina de Comunicación Social, 2018, núm. 73, p. 331-351cc-by-nc-nd (c) Ventura et al., 2018Attribution-NonCommercial-NoDerivatives 4.0 Internationalinfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0/oai:repositori.udl.cat:10459.1/4669392026-06-24T12:42:17Z
dc.title.none.fl_str_mv Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
Comunicación Digital Interactiva: valoración de profesionales, docentes y estudiantes del área de la comunicación sobre las competencias académicas y los perfiles profesionales
title Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
spellingShingle Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
Ventura, Rafael
Digital communication
Academic and social competences
Professional competences
Communication skills
Communication
title_short Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
title_full Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
title_fullStr Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
title_full_unstemmed Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
title_sort Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles
dc.creator.none.fl_str_mv Ventura, Rafael
Roca-Cuberes, Carles
Corral-Rodríguez, Andrea
author Ventura, Rafael
author_facet Ventura, Rafael
Roca-Cuberes, Carles
Corral-Rodríguez, Andrea
author_role author
author2 Roca-Cuberes, Carles
Corral-Rodríguez, Andrea
author2_role author
author
dc.subject.none.fl_str_mv Digital communication
Academic and social competences
Professional competences
Communication skills
Communication
topic Digital communication
Academic and social competences
Professional competences
Communication skills
Communication
description The Communication sector has experienced notable changes derived from the phenomenon of digitalization and the rise of new technologies. Due to this, there is an urgent need to rethink whether university studies are adapted to these changes on digital media. Methodology. The aim is to assess, through a survey aimed at professionals, teachers and students in the area of Communication and interviews with professionals of the sector, if the current academic competences of the Communications degrees and the professional profiles are adapted to the needs of Interactive Digital Communication. Results and discussion. The most valued skills are related to the adaptation to changes, autonomous learning and digital specialization, which leads to think that the Communication sector is changing but the university education system has not been able to adapt at the moment.
publishDate 2018
dc.date.none.fl_str_mv 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.4185/RLCS-2018-1258
https://hdl.handle.net/10459.1/466939
url https://doi.org/10.4185/RLCS-2018-1258
https://hdl.handle.net/10459.1/466939
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a https://doi.org/10.4185/RLCS-2018-1258
Revista Latina de Comunicación Social, 2018, núm. 73, p. 331-351
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Ventura et al., 2018
Attribution-NonCommercial-NoDerivatives 4.0 International
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/
rights_invalid_str_mv cc-by-nc-nd (c) Ventura et al., 2018
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Historia de los Sistemas Informativos
publisher.none.fl_str_mv Historia de los Sistemas Informativos
dc.source.none.fl_str_mv reponame:Repositori Obert UdL
instname:Universitat de Lleida (UdL)
instname_str Universitat de Lleida (UdL)
reponame_str Repositori Obert UdL
collection Repositori Obert UdL
repository.name.fl_str_mv
repository.mail.fl_str_mv
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