Certain Changes to Training Companies Due to Social Web Development

Companies use many different marketing strategies in order to make their products known and place their corporate images and brandings in the market. Besides, nowadays, being on the Internet is a must for every company striving for success. The development and implementation of Web 2.0 or social web...

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Detalles Bibliográficos
Autores: Fandos Igado, Manuel, Aguaded, José Ignacio
Tipo de recurso: artículo
Fecha de publicación:2011
País:España
Institución:Universidad de Huelva (UHU)
Repositorio:Arias Montano. Repositorio Institucional de la Universidad de Huelva
Idioma:inglés
OAI Identifier:oai:ariasmontano.uhu.es:10272/6911
Acceso en línea:http://hdl.handle.net/10272/6911
Access Level:acceso abierto
Palabra clave:Social web
Web 2.0
Blogs
Wiki
Training
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spelling Certain Changes to Training Companies Due to Social Web DevelopmentFandos Igado, ManuelAguaded, José IgnacioSocial webWeb 2.0BlogsWikiTrainingCompanies use many different marketing strategies in order to make their products known and place their corporate images and brandings in the market. Besides, nowadays, being on the Internet is a must for every company striving for success. The development and implementation of Web 2.0 or social web are threatening the basis of the ways of mixing with other people. A company devoted to open and distance learning, such as Master-D Corporation, a clear example of how a proper and planned use of the different possibilities offered by the Web 2.0, based on blogs, allows a company to achieve bigger market shares and brand positioning following the win-win principle. Blogs are, undoubtedly, channels of communication that prove the power of attraction of good information. These changes are affecting everybody and, in particular, companies and institutions related to people’s education, teaching and training for their inclusion in society and labor market. This essay brings up some reflections in two ways: The first one deals with some reasons why education is also related to the concept of “company”; and the second one deals with how these changes generated by Web 2.0 are affecting some training companies, represented in this case by Master-D.David Publishing Company20112011-01-0120112011-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10272/6911reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelvainstname:Universidad de Huelva (UHU)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución-NoComercial-SinDerivadas 3.0 Españahttp://creativecommons.org/licenses/by-nc-nd/3.0/es/info:eu-repo/semantics/openAccessoai:ariasmontano.uhu.es:10272/69112026-06-02T14:58:11Z
dc.title.none.fl_str_mv Certain Changes to Training Companies Due to Social Web Development
title Certain Changes to Training Companies Due to Social Web Development
spellingShingle Certain Changes to Training Companies Due to Social Web Development
Fandos Igado, Manuel
Social web
Web 2.0
Blogs
Wiki
Training
title_short Certain Changes to Training Companies Due to Social Web Development
title_full Certain Changes to Training Companies Due to Social Web Development
title_fullStr Certain Changes to Training Companies Due to Social Web Development
title_full_unstemmed Certain Changes to Training Companies Due to Social Web Development
title_sort Certain Changes to Training Companies Due to Social Web Development
dc.creator.none.fl_str_mv Fandos Igado, Manuel
Aguaded, José Ignacio
author Fandos Igado, Manuel
author_facet Fandos Igado, Manuel
Aguaded, José Ignacio
author_role author
author2 Aguaded, José Ignacio
author2_role author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv Social web
Web 2.0
Blogs
Wiki
Training
topic Social web
Web 2.0
Blogs
Wiki
Training
description Companies use many different marketing strategies in order to make their products known and place their corporate images and brandings in the market. Besides, nowadays, being on the Internet is a must for every company striving for success. The development and implementation of Web 2.0 or social web are threatening the basis of the ways of mixing with other people. A company devoted to open and distance learning, such as Master-D Corporation, a clear example of how a proper and planned use of the different possibilities offered by the Web 2.0, based on blogs, allows a company to achieve bigger market shares and brand positioning following the win-win principle. Blogs are, undoubtedly, channels of communication that prove the power of attraction of good information. These changes are affecting everybody and, in particular, companies and institutions related to people’s education, teaching and training for their inclusion in society and labor market. This essay brings up some reflections in two ways: The first one deals with some reasons why education is also related to the concept of “company”; and the second one deals with how these changes generated by Web 2.0 are affecting some training companies, represented in this case by Master-D.
publishDate 2011
dc.date.none.fl_str_mv 2011
2011-01-01
2011
2011-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10272/6911
url http://hdl.handle.net/10272/6911
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución-NoComercial-SinDerivadas 3.0 España
http://creativecommons.org/licenses/by-nc-nd/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv David Publishing Company
publisher.none.fl_str_mv David Publishing Company
dc.source.none.fl_str_mv reponame:Arias Montano. Repositorio Institucional de la Universidad de Huelva
instname:Universidad de Huelva (UHU)
instname_str Universidad de Huelva (UHU)
reponame_str Arias Montano. Repositorio Institucional de la Universidad de Huelva
collection Arias Montano. Repositorio Institucional de la Universidad de Huelva
repository.name.fl_str_mv
repository.mail.fl_str_mv
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