Patent valuation in high-technology industry company based on a system dynamic framework
Original design manufacturer (ODM) is the term used to refer companies which design and manufacture products specified and eventually branded by other firms. The ODM business model is mainly used in the fast-moving consumer electronics industry. Eight of the fifty Taiwan´s Top Corporates (Cheng-uei...
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2016 |
| País: | España |
| Institución: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2117/114431 |
| Acceso en línea: | https://hdl.handle.net/2117/114431 |
| Access Level: | acceso abierto |
| Palabra clave: | High technology Industrial management Patents Alta tecnologia Empreses -- Direcció i administració Patents d'invenció Àrees temàtiques de la UPC::Economia i organització d'empreses |
| Sumario: | Original design manufacturer (ODM) is the term used to refer companies which design and manufacture products specified and eventually branded by other firms. The ODM business model is mainly used in the fast-moving consumer electronics industry. Eight of the fifty Taiwan´s Top Corporates (Cheng-uei precision industry co. Ltd. ,Compal electronics inc., Hong Hai precision industry co. Ltd., Inventec Corp., Qisda Corp., Quanta computer Inc., Wistron Corp., Wpg Holdings LTD., ) are ODM companies. This type of business is a kind of outsourcing in which the manufacturing company not only manufacture the product but also provide the service to help the other company develop their R&D capability, patch the product line, after-sales service, reduce the investment risk or time regarding their R&D Department while producing the new products. ODMs are a relentless focus on process and product innovation, which is why they create their own intellectual property and are very proactive in patenting it. At this juncture where the innovation has such importance, the patent valuation is increasing its significance in companies’ strategy. This study took a case study about W, a company with the headquarters in Taiwan which operates in Asia, Europe, and North America. Their clients are primarily international, branded computer related companies. W Corporation which is already one of the biggest ODM company in Taiwan was established on 30 May 2001 and handles the services for Notebook PCs, Desktop systems, Server and Storage system, IA (Information Appliances), handheld devices, Networking and Communication products, also listed in Taiwan Stock Exchange since 2003. Wang and Lestari (2013) [2] identify the competency needed to be successful in high-tech industry emerging market. The high-tech company must have the new product development which will determine through their R&D capability and product process innovation and the second one through a business network which will determine through the company’s R&D partnership towards the other company and inter-organization network. This study pursues these two approaches in order to help the high-tech company become more mature in their R&D and gain better technology capability and reach their maximum profit. Oentoro, R. G. (2014) [1] used the combination of AHP (Analytic Hierarchy Process) and System Dynamics (SD) to calculate the patent value that used in the high-tech Industry, three patents were considered to be applied in a product to determine the most profitable patent. |
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