Footwear and neuromarketing. The relationship between thermoregulatory properties and consumer perceptions.
[EN] The thermal comfort of footwear is an essential property to ensure comfort, and an aspect that is increasingly sought by consumers. The existence of an inadequate microclimate inside the footwear can cause the destabilisation of the foot-shoe system, damaging the mechanical characteristics of t...
| Autores: | , , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/226791 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/226791 |
| Access Level: | acceso abierto |
| Palabra clave: | Footwear Thermal comfort Design Style Neuromarketing Biometrics GSR Galvanic skin response EEG Electroencephalography |
| Sumario: | [EN] The thermal comfort of footwear is an essential property to ensure comfort, and an aspect that is increasingly sought by consumers. The existence of an inadequate microclimate inside the footwear can cause the destabilisation of the foot-shoe system, damaging the mechanical characteristics of the foot tissue or even the motor skills of the individual. The general objective of this work is to analyse the thermoregulatory properties of safety footwear for adults, based on thermal insulation and resistance to water vapour, and to compare the results with the users¿ perceptions of thermal comfort. This is achieved using neuromarketing biometrics and analysing the influence of different design styles. The perception of thermal comfort in safety footwear in classic and casual styles has been analysed. The results differed according to the design used in the footwear and the predisposition to comfort of the users. |
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