‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico

Sexist attitudes reinforce gender inequality, but, are they absent on Women’s Day? This research examines the extent to which, in some contexts, Women’s Day can activate sexist attitudes that reinforce structural inequalities between men and women. Based on ambivalent sexism theory, we propose that...

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Detalles Bibliográficos
Autores: Quiroga Garza, Angélica, Willis, Guillermo B., Moreno Bella, Eva, Matamoros Lima, Juan Antonio
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad Nacional de Educación a Distancia
Repositorio:e-spacio. Repositorio Institucional de la UNED
Idioma:inglés
OAI Identifier:oai:e-spacio.uned.es:20.500.14468/12723
Acceso en línea:https://hdl.handle.net/20.500.14468/12723
Access Level:acceso abierto
Palabra clave:Ambivalent sexism
benevolent sexism
hostile sexism
gender inequality
women's day
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spelling ‘Congratulations for your day’: benevolent attitudes during March 8 in MexicoQuiroga Garza, AngélicaWillis, Guillermo B.Moreno Bella, EvaMatamoros Lima, Juan AntonioAmbivalent sexismbenevolent sexismhostile sexismgender inequalitywomen's daySexist attitudes reinforce gender inequality, but, are they absent on Women’s Day? This research examines the extent to which, in some contexts, Women’s Day can activate sexist attitudes that reinforce structural inequalities between men and women. Based on ambivalent sexism theory, we propose that people are more likely to agree with benevolent sexist attitudes on Women’s Day than on any other day. In Study 1 (N=190) we measured sexist attitudes on Women’s Day and then one month later. We found that participants asked on Women’s Day reported more benevolent sexism than participants asked a month later. Benevolent sexism was stronger on Women’s Day for men (who scored higher for both hostile and benevolent sexism than women). In order to establish causality, in Study 2 (N=175) we used an experimental paradigm in which we made Women’s Day more salient (against the control condition). Results showed that participants assigned to the Women’s Day experimental condition indicated more support for benevolent sexist attitudes than those assigned to the control condition and again (men scored higher on both dimensions of sexism across both conditions). This research provides evidence of the potential unintended effects of International Women’s Day and the challenges that women still face.Taylor & Francise-Spacio UNED20242024-05-2020232023-01-0220232023-01-02journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14468/12723reponame:e-spacio. Repositorio Institucional de la UNEDinstname:Universidad Nacional de Educación a DistanciaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0oai:e-spacio.uned.es:20.500.14468/127232026-06-06T12:38:31Z
dc.title.none.fl_str_mv ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
title ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
spellingShingle ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
Quiroga Garza, Angélica
Ambivalent sexism
benevolent sexism
hostile sexism
gender inequality
women's day
title_short ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
title_full ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
title_fullStr ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
title_full_unstemmed ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
title_sort ‘Congratulations for your day’: benevolent attitudes during March 8 in Mexico
dc.creator.none.fl_str_mv Quiroga Garza, Angélica
Willis, Guillermo B.
Moreno Bella, Eva
Matamoros Lima, Juan Antonio
author Quiroga Garza, Angélica
author_facet Quiroga Garza, Angélica
Willis, Guillermo B.
Moreno Bella, Eva
Matamoros Lima, Juan Antonio
author_role author
author2 Willis, Guillermo B.
Moreno Bella, Eva
Matamoros Lima, Juan Antonio
author2_role author
author
author
dc.contributor.none.fl_str_mv e-Spacio UNED
dc.subject.none.fl_str_mv Ambivalent sexism
benevolent sexism
hostile sexism
gender inequality
women's day
topic Ambivalent sexism
benevolent sexism
hostile sexism
gender inequality
women's day
description Sexist attitudes reinforce gender inequality, but, are they absent on Women’s Day? This research examines the extent to which, in some contexts, Women’s Day can activate sexist attitudes that reinforce structural inequalities between men and women. Based on ambivalent sexism theory, we propose that people are more likely to agree with benevolent sexist attitudes on Women’s Day than on any other day. In Study 1 (N=190) we measured sexist attitudes on Women’s Day and then one month later. We found that participants asked on Women’s Day reported more benevolent sexism than participants asked a month later. Benevolent sexism was stronger on Women’s Day for men (who scored higher for both hostile and benevolent sexism than women). In order to establish causality, in Study 2 (N=175) we used an experimental paradigm in which we made Women’s Day more salient (against the control condition). Results showed that participants assigned to the Women’s Day experimental condition indicated more support for benevolent sexist attitudes than those assigned to the control condition and again (men scored higher on both dimensions of sexism across both conditions). This research provides evidence of the potential unintended effects of International Women’s Day and the challenges that women still face.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-01-02
2023
2023-01-02
2024
2024-05-20
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14468/12723
url https://hdl.handle.net/20.500.14468/12723
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:e-spacio. Repositorio Institucional de la UNED
instname:Universidad Nacional de Educación a Distancia
instname_str Universidad Nacional de Educación a Distancia
reponame_str e-spacio. Repositorio Institucional de la UNED
collection e-spacio. Repositorio Institucional de la UNED
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.811543

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