An examination of ticket pricing in a multidisciplinary sports mega-event

Some studies have examined ticket sales in the context of a sporting event. However, only a few have investigated the determinants of ticket prices, and, to date, none have done so in the context of a multidisciplinary sports mega-event. This study examines this complex paradigm through the case of...

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Detalles Bibliográficos
Autores: Solanellas, Francesc, MUÑOZ, JOSHUA, Petchamé, Josep
Tipo de recurso: artículo
Fecha de publicación:2022
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:20.500.14342/5547
Acceso en línea:http://hdl.handle.net/20.500.14342/5547
https://doi.org/10.3390/economies10120322
Access Level:acceso abierto
Palabra clave:Sales management
Dynamic ticket pricing
Consumer fluctuations
Revenues maximisation
65
79
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spelling An examination of ticket pricing in a multidisciplinary sports mega-eventSolanellas, FrancescMUÑOZ, JOSHUAPetchamé, JosepSales managementDynamic ticket pricingConsumer fluctuationsRevenues maximisation6579Some studies have examined ticket sales in the context of a sporting event. However, only a few have investigated the determinants of ticket prices, and, to date, none have done so in the context of a multidisciplinary sports mega-event. This study examines this complex paradigm through the case of the World Swimming Championships held in Barcelona, Spain. The particular focus of this study was whether, in such a framework, the same model of analysis of price determinants could be applied equally to all the disciplines that comprise the sporting mega-event. The applied model was significant, explaining the ranges of variation of the ticket prices in the different sport disciplines. The main hypothesis was rejected, which suggests that when examining price determinants in multidisciplinary sport mega-events, it will be convenient to implement a different model for each sporting discipline (aquatic, in the case at hand). These results can help professionals better understand consumer fluctuations throughout the ticket sales process in such an environment, in order to appropriately price tickets. This, in turn, will lead to maximizing revenue, as well as attendance, at sporting eventsinfo:eu-repo/semantics/publishedVersionMDPIUniversitat Ramon Llull. La SalleUniversitat de Barcelona2022info:eu-repo/semantics/article21 p.http://hdl.handle.net/20.500.14342/5547https://doi.org/10.3390/economies10120322reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésEconomies, 2022, 10 (12), 322 p.© L'autor/aAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:20.500.14342/55472026-05-29T05:05:01Z
dc.title.none.fl_str_mv An examination of ticket pricing in a multidisciplinary sports mega-event
title An examination of ticket pricing in a multidisciplinary sports mega-event
spellingShingle An examination of ticket pricing in a multidisciplinary sports mega-event
Solanellas, Francesc
Sales management
Dynamic ticket pricing
Consumer fluctuations
Revenues maximisation
65
79
title_short An examination of ticket pricing in a multidisciplinary sports mega-event
title_full An examination of ticket pricing in a multidisciplinary sports mega-event
title_fullStr An examination of ticket pricing in a multidisciplinary sports mega-event
title_full_unstemmed An examination of ticket pricing in a multidisciplinary sports mega-event
title_sort An examination of ticket pricing in a multidisciplinary sports mega-event
dc.creator.none.fl_str_mv Solanellas, Francesc
MUÑOZ, JOSHUA
Petchamé, Josep
author Solanellas, Francesc
author_facet Solanellas, Francesc
MUÑOZ, JOSHUA
Petchamé, Josep
author_role author
author2 MUÑOZ, JOSHUA
Petchamé, Josep
author2_role author
author
dc.contributor.none.fl_str_mv Universitat Ramon Llull. La Salle
Universitat de Barcelona
dc.subject.none.fl_str_mv Sales management
Dynamic ticket pricing
Consumer fluctuations
Revenues maximisation
65
79
topic Sales management
Dynamic ticket pricing
Consumer fluctuations
Revenues maximisation
65
79
description Some studies have examined ticket sales in the context of a sporting event. However, only a few have investigated the determinants of ticket prices, and, to date, none have done so in the context of a multidisciplinary sports mega-event. This study examines this complex paradigm through the case of the World Swimming Championships held in Barcelona, Spain. The particular focus of this study was whether, in such a framework, the same model of analysis of price determinants could be applied equally to all the disciplines that comprise the sporting mega-event. The applied model was significant, explaining the ranges of variation of the ticket prices in the different sport disciplines. The main hypothesis was rejected, which suggests that when examining price determinants in multidisciplinary sport mega-events, it will be convenient to implement a different model for each sporting discipline (aquatic, in the case at hand). These results can help professionals better understand consumer fluctuations throughout the ticket sales process in such an environment, in order to appropriately price tickets. This, in turn, will lead to maximizing revenue, as well as attendance, at sporting events
publishDate 2022
dc.date.none.fl_str_mv 2022
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/20.500.14342/5547
https://doi.org/10.3390/economies10120322
url http://hdl.handle.net/20.500.14342/5547
https://doi.org/10.3390/economies10120322
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Economies, 2022, 10 (12), 322 p.
dc.rights.none.fl_str_mv © L'autor/a
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv © L'autor/a
Attribution 4.0 International
http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 21 p.
dc.publisher.none.fl_str_mv MDPI
publisher.none.fl_str_mv MDPI
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869409809160208384
score 15,812429

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