Transmedia is dead: long live transmedia! (or life, passion and the decline of a concept)

Concepts have a life cycle that goes through their birth, development and decadence. Like biological or technological species, words are born, grow, develop and enter a period of decline that, in many cases, can mean death and burial between the pages of an old dictionary. This paper focuses on a si...

Descripción completa

Detalles Bibliográficos
Autor: Scolari, Carlos Alberto, 1963-
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:España
Institución:Universitat Pompeu Fabra
Repositorio:Repositorio Digital de la UPF
OAI Identifier:oai:repositori.upf.edu:10230/45898
Acceso en línea:http://hdl.handle.net/10230/45898
Access Level:acceso abierto
Palabra clave:Transmedia
Multimedia
Concepts
Evolution
Google nGram Viewer
Conceptos
Evolución
Descripción
Sumario:Concepts have a life cycle that goes through their birth, development and decadence. Like biological or technological species, words are born, grow, develop and enter a period of decline that, in many cases, can mean death and burial between the pages of an old dictionary. This paper focuses on a single concept – ‘transmedia’ (‘transmedia storytelling’) – and compares its evolution with other key concepts of the 1990s cybercultures: ‘hypertext’, ‘multimedia’, ‘hypermedia’, etc. Considering the exploratory nature of this research, the evolution of the concepts will be represented using Google’s nGram Viewer. The trajectory of “transmedia” is analysed both in the professional and academic/scientific circuits and the different semantic circulation and appropriation rules these environments are subject to are considered. The paper ends with a final ref lection on the future of ‘transmedia’ and an evaluation of possible alternative concepts.