Commercial optimisation through the marketing plan: the case of agenda sports & elements
In this master thesis, we want to explore the current situation of Agenda Sports & Elements (Agenda Gestió Esportiva) by completing the market analysis in order to improve and develop the performance of the receiving sports travel agency in short and medium terms
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10256/16041 |
| Acceso en línea: | http://hdl.handle.net/10256/16041 |
| Access Level: | acceso abierto |
| Palabra clave: | Turisme -- Màrqueting Tourism -- Marketing Turisme nàutic -- Catalunya -- Banyoles Tourism -- Catalonia --. Banyoles |
| Sumario: | In this master thesis, we want to explore the current situation of Agenda Sports & Elements (Agenda Gestió Esportiva) by completing the market analysis in order to improve and develop the performance of the receiving sports travel agency in short and medium terms |
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