A measurement study of online tracking and advertising in Ibero-America

This research work is part of J. Estrada-Jiménez's Ph.D. thesis

Detalles Bibliográficos
Autores: Estrada Jiménez, José Antonio, Parra Arnau, Javier|||0000-0002-1772-1088, Rodríguez Hoyos, Ana Fernanda, Forné Muñoz, Jorge|||0000-0002-8401-3292, Pallarès Segarra, Esteve|||0000-0001-6966-8349
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/354280
Acceso en línea:https://hdl.handle.net/2117/354280
https://dx.doi.org/10.1109/ACCESS.2021.3085024
Access Level:acceso abierto
Palabra clave:Internet advertising
Online tracking
Advertising
Privacy risks
Ibero-America.
Publicitat per Internet
Àrees temàtiques de la UPC::Enginyeria de la telecomunicació
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spelling A measurement study of online tracking and advertising in Ibero-AmericaEstrada Jiménez, José AntonioParra Arnau, Javier|||0000-0002-1772-1088Rodríguez Hoyos, Ana FernandaForné Muñoz, Jorge|||0000-0002-8401-3292Pallarès Segarra, Esteve|||0000-0001-6966-8349Internet advertisingOnline trackingAdvertisingPrivacy risksIbero-America.Publicitat per InternetÀrees temàtiques de la UPC::Enginyeria de la telecomunicacióThis research work is part of J. Estrada-Jiménez's Ph.D. thesisThe ability of the online marketing industry to track and pro le users' Web-browsing activity is what enables effective, tailored-made advertising services. The intrusiveness of these practices and the increasing invasiveness of digital advertising, however, have raised serious concerns regarding user privacy. Although the level of ubiquity of tracking and advertising has been investigated in top-world sites based in North America and Western Europe, the extent to which those practices are carried out in territories with less or no legal coverage in terms of data protection has not been studied so far. In this work, we present the rst detailed measurement of online tracking and advertising conducted to date in one of those regions, namely, Ibero-America, by analyzing local websites (e.g., education and government sites). In doing so, our measurement study aims to nd out how user location as well as the type of publisher may impact on tracking and advertising and thus user privacy. Lastly, our thorough, extensive analysis also explores whether differences are appreciated between Latin America and the EU with regard to the third-party tracking conducted from and towards the corresponding countries.This work was supported by the Spanish Ministerio de Economía y Competitividad (MINECO) through the project ``Secure SMArt Grid using Open Source Intelligence. Data Privacy and Reliable Communications (MAGOS)'', ref. TEC2017-84197-C4-3-R. The research was also supported by the La Caixa Foundation under Grant ID 100010434, in part by the European Union's Horizon 2020 Research and Innovation Programme through the Marie Sklodowska-Curie under Grant 847648, and in part by the Fellowship under Grant LCF/BQ/PR20/11770009.Peer ReviewedInstitute of Electrical and Electronics Engineers (IEEE)20212021-01-0120212021-10-21journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/2117/354280https://dx.doi.org/10.1109/ACCESS.2021.3085024reponame:UPCommons. Portal del coneixement obert de la UPCinstname:Universitat Politècnica de Catalunya (UPC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution 3.0 Spainhttp://creativecommons.org/licenses/by/3.0/es/info:eu-repo/semantics/openAccessoai:upcommons.upc.edu:2117/3542802026-05-27T15:37:01Z
dc.title.none.fl_str_mv A measurement study of online tracking and advertising in Ibero-America
title A measurement study of online tracking and advertising in Ibero-America
spellingShingle A measurement study of online tracking and advertising in Ibero-America
Estrada Jiménez, José Antonio
Internet advertising
Online tracking
Advertising
Privacy risks
Ibero-America.
Publicitat per Internet
Àrees temàtiques de la UPC::Enginyeria de la telecomunicació
title_short A measurement study of online tracking and advertising in Ibero-America
title_full A measurement study of online tracking and advertising in Ibero-America
title_fullStr A measurement study of online tracking and advertising in Ibero-America
title_full_unstemmed A measurement study of online tracking and advertising in Ibero-America
title_sort A measurement study of online tracking and advertising in Ibero-America
dc.creator.none.fl_str_mv Estrada Jiménez, José Antonio
Parra Arnau, Javier|||0000-0002-1772-1088
Rodríguez Hoyos, Ana Fernanda
Forné Muñoz, Jorge|||0000-0002-8401-3292
Pallarès Segarra, Esteve|||0000-0001-6966-8349
author Estrada Jiménez, José Antonio
author_facet Estrada Jiménez, José Antonio
Parra Arnau, Javier|||0000-0002-1772-1088
Rodríguez Hoyos, Ana Fernanda
Forné Muñoz, Jorge|||0000-0002-8401-3292
Pallarès Segarra, Esteve|||0000-0001-6966-8349
author_role author
author2 Parra Arnau, Javier|||0000-0002-1772-1088
Rodríguez Hoyos, Ana Fernanda
Forné Muñoz, Jorge|||0000-0002-8401-3292
Pallarès Segarra, Esteve|||0000-0001-6966-8349
author2_role author
author
author
author
dc.subject.none.fl_str_mv Internet advertising
Online tracking
Advertising
Privacy risks
Ibero-America.
Publicitat per Internet
Àrees temàtiques de la UPC::Enginyeria de la telecomunicació
topic Internet advertising
Online tracking
Advertising
Privacy risks
Ibero-America.
Publicitat per Internet
Àrees temàtiques de la UPC::Enginyeria de la telecomunicació
description This research work is part of J. Estrada-Jiménez's Ph.D. thesis
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01
2021
2021-10-21
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/2117/354280
https://dx.doi.org/10.1109/ACCESS.2021.3085024
url https://hdl.handle.net/2117/354280
https://dx.doi.org/10.1109/ACCESS.2021.3085024
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 3.0 Spain
http://creativecommons.org/licenses/by/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution 3.0 Spain
http://creativecommons.org/licenses/by/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Institute of Electrical and Electronics Engineers (IEEE)
publisher.none.fl_str_mv Institute of Electrical and Electronics Engineers (IEEE)
dc.source.none.fl_str_mv reponame:UPCommons. Portal del coneixement obert de la UPC
instname:Universitat Politècnica de Catalunya (UPC)
instname_str Universitat Politècnica de Catalunya (UPC)
reponame_str UPCommons. Portal del coneixement obert de la UPC
collection UPCommons. Portal del coneixement obert de la UPC
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869409539389915136
score 15,300719

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