Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Purpose: Extending existing research in a football context, this study explores how image and service quality influence spectator tribe satisfaction and loyalty and variations in behaviors depending on age, gender and emotional involvement. Design/methodology/approach: Spectators aged 18 years and o...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | inglés |
| OAI Identifier: | oai:ddd.uab.cat:318080 |
| Acceso en línea: | https://ddd.uab.cat/record/318080 https://dx.doi.org/urn:doi:10.1108/ijsms-12-2020-0210 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumer tribes Involvement Multigroup comparison Observed heterogeneity PLS-SEM Spectator satisfaction |
| Sumario: | Purpose: Extending existing research in a football context, this study explores how image and service quality influence spectator tribe satisfaction and loyalty and variations in behaviors depending on age, gender and emotional involvement. Design/methodology/approach: Spectators aged 18 years and older who attended Barcelona Football Club home La Liga matches were sampled. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the model, and hybrid multigroup PLS-SEM was used to explore observed heterogeneity. Findings: Image and service quality both influence spectator satisfaction and loyalty. Satisfaction and loyalty are associated differently with three tribes: a nonpassionate tribe characterized by low emotional involvement and younger and older passionate tribes composed of emotionally involved spectators aged <30 and. |
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