Privacy, Autonomy and Personalized Targeting

Technological advances are bringing new light to privacy issues and changing the reasons for why privacy is important. These advances have changed not only the kind of personal data that is available to be collected, but also how that personal data can be used by those who have access to it. We are...

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Detalles Bibliográficos
Autores: Whittlestone, Jess, Vold, Karina
Tipo de recurso: informe técnico
Fecha de publicación:2020
País:España
Institución:IE
Repositorio:Repositorio IE
OAI Identifier:oai:repositorio.ie.edu:20.500.14417/2766
Acceso en línea:https://doi.org/10.5281/zenodo.3731242
https://hdl.handle.net/20.500.14417/2766
Access Level:acceso abierto
Palabra clave:Autonomy
Autonomía
Personalized Targeting
Orientación personalizada
Personal Data
Datos personales
Privacy
Privacidad
Marketing
Technology
Tecnología
General Data Protection Regulation
GDPR
Regulación General de Protección de Datos
RGPD
Segmentación personalizada
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spelling Privacy, Autonomy and Personalized TargetingWhittlestone, JessVold, KarinaAutonomyAutonomíaPersonalized TargetingOrientación personalizadaPersonal DataDatos personalesPrivacyPrivacidadMarketingTechnologyTecnologíaGeneral Data Protection RegulationGDPRRegulación General de Protección de DatosRGPDAutonomyAutonomíaPersonalized TargetingSegmentación personalizadaTechnological advances are bringing new light to privacy issues and changing the reasons for why privacy is important. These advances have changed not only the kind of personal data that is available to be collected, but also how that personal data can be used by those who have access to it. We are particularly concerned with how information about personal attributes inferred from collected data (such as online behaviour), can be used to tailor messages and services to specific individuals or groups. This kind of ‘personalised targeting’ has the potential to influence individuals’ perceptions, attitudes, and choices in unprecedented ways. In this paper, we argue that because it is becoming easier for companies to use collected data for influence, threats to privacy are increasingly also threats to personal autonomy—an individual’s ability to reflect on and decide freely about their values, actions, and behaviour, and to act on those choices.1 While increasing attention is directed to the ethics of how personal data is collected, we make the case that a new ethics of privacy needs to also think more rigorously about how personal data may be used, and its potential impact on personal autonomyIE UniversityCenter for the Governance of Changehttps://ror.org/02jjdwm75202420242020info:eu-repo/semantics/reportapplication/pdfapplication/pdfhttps://doi.org/10.5281/zenodo.3731242https://hdl.handle.net/20.500.14417/2766reponame:Repositorio IEinstname:IEInglésIE Center for the Governance of ChangeIE UniversityAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/legalcodeinfo:eu-repo/semantics/openAccessoai:repositorio.ie.edu:20.500.14417/27662026-06-15T12:40:57Z
dc.title.none.fl_str_mv Privacy, Autonomy and Personalized Targeting
title Privacy, Autonomy and Personalized Targeting
spellingShingle Privacy, Autonomy and Personalized Targeting
Whittlestone, Jess
Autonomy
Autonomía
Personalized Targeting
Orientación personalizada
Personal Data
Datos personales
Privacy
Privacidad
Marketing
Technology
Tecnología
General Data Protection Regulation
GDPR
Regulación General de Protección de Datos
RGPD
Autonomy
Autonomía
Personalized Targeting
Segmentación personalizada
title_short Privacy, Autonomy and Personalized Targeting
title_full Privacy, Autonomy and Personalized Targeting
title_fullStr Privacy, Autonomy and Personalized Targeting
title_full_unstemmed Privacy, Autonomy and Personalized Targeting
title_sort Privacy, Autonomy and Personalized Targeting
dc.creator.none.fl_str_mv Whittlestone, Jess
Vold, Karina
author Whittlestone, Jess
author_facet Whittlestone, Jess
Vold, Karina
author_role author
author2 Vold, Karina
author2_role author
dc.contributor.none.fl_str_mv https://ror.org/02jjdwm75
dc.subject.none.fl_str_mv Autonomy
Autonomía
Personalized Targeting
Orientación personalizada
Personal Data
Datos personales
Privacy
Privacidad
Marketing
Technology
Tecnología
General Data Protection Regulation
GDPR
Regulación General de Protección de Datos
RGPD
Autonomy
Autonomía
Personalized Targeting
Segmentación personalizada
topic Autonomy
Autonomía
Personalized Targeting
Orientación personalizada
Personal Data
Datos personales
Privacy
Privacidad
Marketing
Technology
Tecnología
General Data Protection Regulation
GDPR
Regulación General de Protección de Datos
RGPD
Autonomy
Autonomía
Personalized Targeting
Segmentación personalizada
description Technological advances are bringing new light to privacy issues and changing the reasons for why privacy is important. These advances have changed not only the kind of personal data that is available to be collected, but also how that personal data can be used by those who have access to it. We are particularly concerned with how information about personal attributes inferred from collected data (such as online behaviour), can be used to tailor messages and services to specific individuals or groups. This kind of ‘personalised targeting’ has the potential to influence individuals’ perceptions, attitudes, and choices in unprecedented ways. In this paper, we argue that because it is becoming easier for companies to use collected data for influence, threats to privacy are increasingly also threats to personal autonomy—an individual’s ability to reflect on and decide freely about their values, actions, and behaviour, and to act on those choices.1 While increasing attention is directed to the ethics of how personal data is collected, we make the case that a new ethics of privacy needs to also think more rigorously about how personal data may be used, and its potential impact on personal autonomy
publishDate 2020
dc.date.none.fl_str_mv 2020
2024
2024
dc.type.none.fl_str_mv info:eu-repo/semantics/report
format report
dc.identifier.none.fl_str_mv https://doi.org/10.5281/zenodo.3731242
https://hdl.handle.net/20.500.14417/2766
url https://doi.org/10.5281/zenodo.3731242
https://hdl.handle.net/20.500.14417/2766
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv IE Center for the Governance of Change
IE University
dc.rights.none.fl_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv IE University
Center for the Governance of Change
publisher.none.fl_str_mv IE University
Center for the Governance of Change
dc.source.none.fl_str_mv reponame:Repositorio IE
instname:IE
instname_str IE
reponame_str Repositorio IE
collection Repositorio IE
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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