Cigarette brand loyalty among smokers in six European countries - findings from the EUREST-PLUS ITC Survey

INTRODUCTION This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries. METHODS A cross-sectional analysis was conducted for a representative sample of adult s...

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Detalles Bibliográficos
Autores: Nogueira, Sarah Oliveira, Tigova, Olena, Castellano, Yolanda, Mons, Ute, Kyriakos, Christina N., McNeill, Ann, Trofor, Antigona C., Zatoński, Witold, Fong, Geoffrey T., Fernández Muñoz, Esteve, Przewoźniak, Krzysztof, Fu Balboa, Marcela, Vardavas, Constantine I., Demjén, Tibor, Tountas, Yannis, Quah, Anne C. K.
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/132834
Acceso en línea:https://hdl.handle.net/2445/132834
Access Level:acceso abierto
Palabra clave:Tabac
Fumadors
Enquestes
Països de la Unió Europea
Tobacco
Cigarette smokers
Surveys
European Union countries
Descripción
Sumario:INTRODUCTION This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries. METHODS A cross-sectional analysis was conducted for a representative sample of adult smokers from Germany, Greece, Hungary, Poland, Romania, and Spain (approximately 1000 smokers per country). The prevalence of smokers' having a usual brand of cigarettes smoked (factory-made or roll-your-own cigarettes), the brand of choice, the factors for choosing a specific brand and the degree of loyalty to that brand (not at all, a little, somewhat and a lot) were assessed by country, sociodemographics and smoking-related variables. RESULTS In total, 86.6% of the smokers reported having a usual brand. In three out of the six countries, one brand holds the loyalty of between 17.8% and 24.5% of the smokers that reported having a usual brand for factory-made cigarettes. Most participants reported being loyal 'a lot' to their brand of choice (44.4%). The reasons most reported for choosing a cigarette brand were the taste (83.2%) and the price (51.7%). CONCLUSIONS Brand loyalty is high among factory-made and roll-your-own cigarette smokers in six European countries. Future research on longitudinal trends of brand loyalty to evaluate the effect of tobacco control policies in these European countries is warranted.

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