Marketing
[EN]Marketing is a philosophy or way of doing business by satisfying the needs and requirements of customers and consumers. As a form of business, it has the obligation to generate value for the business owners (partners or shareholders) and is an inherent part of the company's business strateg...
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| Tipo de documento: | capítulo de livro |
| Estado: | Versão publicada |
| Data de publicação: | 2019 |
| País: | España |
| Recursos: | Universidad de Salamanca (USAL) |
| Repositório: | GREDOS. Repositorio Institucional de la Universidad de Salamanca |
| OAI Identifier: | oai:gredos.usal.es:10366/139649 |
| Acesso em linha: | http://hdl.handle.net/10366/139649 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Marketing 1203.17 Informática 5311.05 Marketing (Comercialización) |
| Resumo: | [EN]Marketing is a philosophy or way of doing business by satisfying the needs and requirements of customers and consumers. As a form of business, it has the obligation to generate value for the business owners (partners or shareholders) and is an inherent part of the company's business strategy. But, it also adds value delivery to customers and consumers. The customers and consumers, the market, of a given company, can be both what is called end consumers and what is called business users, that is, other companies that in turn have their own market. For each market segment, the company will define the positioning it wants to achieve and will define, design and develop the so-called marketing mix that includes the operational variables of marketing or the "P" of marketing. In this chapter an analysis is made of what marketing is and the possibilities it has in the field of technology. |
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