Determinants of commercial revenues at airports: Lessons learned from Spanish regional airports
This paper examines the implications of passenger consumer behavior at airports, focusing specifically on the likelihood of merchandise being purchased at airport stores and food/beverages being consumed at airport catering facilities. Our results are of relevance to airport managers and local touri...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2010 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/149643 |
| Acceso en línea: | https://hdl.handle.net/11441/149643 https://doi.org/doi.org/10.1016/j.tourman.2009.08.005 |
| Access Level: | acceso abierto |
| Palabra clave: | Airport management Non-aeronautical revenues Consumer and shopping behavior Bivariate probit |
| Sumario: | This paper examines the implications of passenger consumer behavior at airports, focusing specifically on the likelihood of merchandise being purchased at airport stores and food/beverages being consumed at airport catering facilities. Our results are of relevance to airport managers and local tourism policy managers. The variables that determine the amount spent once the passenger has made the decision to consume at the airport are also analyzed. A sample of over 20 000 passengers at seven different regional airports was used in our study. |
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