Oleotourism: Local Actors for Local Tourism Development

Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This pape...

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Detalles Bibliográficos
Autores: Tregua, Marco, D´Auria, Anna, Marano-Marcolini, Carla
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:España
Institución:Universidad de Jaén
Repositorio:RUJA. Repositorio Institucional de la Producción Científica de la Universidad de Jaén
OAI Identifier:oai:ruja.ujaen.es:10953/2277
Acceso en línea:https://doi.org/10.3390/su10051492
https://www.mdpi.com/2071-1050/10/5/1492
https://hdl.handle.net/10953/2277
Access Level:acceso abierto
Palabra clave:oleotourism
olive oil tourism
rural development
Spain
sustainability
Andalusia
agritourism
Descripción
Sumario:Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This paper aims to identify the key elements supporting the development of oleotourism. After a preliminary exploratory analysis of the existing data, a qualitative analysis was performed with actors directly involved in the industry in Jaén. The results helped us define the level of the stakeholders’ involvement and the sustainability, the opportunities, and the constraints affecting oleotourism in this area. The practical implications of this investigation can be useful for governing agencies, local firms, and the tourism industry in support of oleotourism development.