A loyalty model according to membership longevity of low-cost fitness center

Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless, few are those who have studied the influence of such variables on object...

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Detalhes bibliográficos
Autores: García Fernández, Jerónimo, Gálvez Ruiz, Pablo, Fernández Gavira, Jesús, Vélez Colón, Luisa
Formato: artículo
Fecha de publicación:2016
País:España
Recursos:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:159677
Acesso em linha:https://ddd.uab.cat/record/159677
Access Level:acceso abierto
Palavra-chave:Perceived quality
Perceived value
Satisfaction
Loyalty
Fitness center
Calidad percibida
Valor percibido
Satisfacción
Fidelidad
Centro de fitness
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spelling A loyalty model according to membership longevity of low-cost fitness centerquality, value, satisfaction, and behavioral intentionUn modelo de fidelidad según la permanencia de clientes en centros de fitness low-costGarcía Fernández, JerónimoGálvez Ruiz, PabloFernández Gavira, JesúsVélez Colón, LuisaPerceived qualityPerceived valueSatisfactionLoyaltyFitness centerCalidad percibidaValor percibidoSatisfacciónFidelidadCentro de fitnessClient loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless, few are those who have studied the influence of such variables on objective measures like membership longevity. For this reason, the objective of this study was to examine a loyalty model by means of the relationship between perceived quality, satisfaction, and future intentions with regard to client loyalty. The study counted with 15820 client (8462 women and 7358 men) participants who answered an online questionnaire. A descriptive analysis, factorial confirmatory and multi-group analysis were conducted. The findings demonstrate a valid and reliable model where relationships among the variables are positive and significant, with differences among the groups according to the longevity of membership.Debido a que la fidelidad del cliente es un tema crucial en los centros de fitness, algunos trabajos han analizado la relación entre diferentes variables subjetivas y las intenciones de comportamiento del consumidor en estos servicios deportivos. No obstante, son pocos los que han estudiado cómo repercuten dichas variables según medidas objetivas como la permanencia. Por esta razón, el objetivo de este trabajo fue examinar un modelo de fidelidad mediante la relación entre la calidad percibida, el valor percibido, la satisfacción y las intenciones futuras según la permanencia de los clientes. Para ello se contó con la participación de 15820 clientes (8462 mujeres y 7358 hombres) que contestaron a un cuestionario on-line. Se realizaron análisis descriptivos, factorial confirmatorio y análisis multigrupo. Los hallazgos muestran un modelo válido y fiable donde las relaciones entre las variables son positivas y significativas, existiendo diferencias entre los diferentes grupos según la permanencia. 22016-01-0120162016-01-01Articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://ddd.uab.cat/record/159677reponame:Dipòsit Digital de Documents de la UABinstname:Universitat Autònoma de BarcelonaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, sempre i quan aquestes es distribueixin sota la mateixa llicència que regula l'obra original i es reconegui l'autoria.https://creativecommons.org/licenses/by-sa/3.0/info:eu-repo/semantics/openAccessoai:ddd.uab.cat:1596772026-06-06T12:50:31Z
dc.title.none.fl_str_mv A loyalty model according to membership longevity of low-cost fitness center
quality, value, satisfaction, and behavioral intention
Un modelo de fidelidad según la permanencia de clientes en centros de fitness low-cost
title A loyalty model according to membership longevity of low-cost fitness center
spellingShingle A loyalty model according to membership longevity of low-cost fitness center
García Fernández, Jerónimo
Perceived quality
Perceived value
Satisfaction
Loyalty
Fitness center
Calidad percibida
Valor percibido
Satisfacción
Fidelidad
Centro de fitness
title_short A loyalty model according to membership longevity of low-cost fitness center
title_full A loyalty model according to membership longevity of low-cost fitness center
title_fullStr A loyalty model according to membership longevity of low-cost fitness center
title_full_unstemmed A loyalty model according to membership longevity of low-cost fitness center
title_sort A loyalty model according to membership longevity of low-cost fitness center
dc.creator.none.fl_str_mv García Fernández, Jerónimo
Gálvez Ruiz, Pablo
Fernández Gavira, Jesús
Vélez Colón, Luisa
author García Fernández, Jerónimo
author_facet García Fernández, Jerónimo
Gálvez Ruiz, Pablo
Fernández Gavira, Jesús
Vélez Colón, Luisa
author_role author
author2 Gálvez Ruiz, Pablo
Fernández Gavira, Jesús
Vélez Colón, Luisa
author2_role author
author
author
dc.subject.none.fl_str_mv Perceived quality
Perceived value
Satisfaction
Loyalty
Fitness center
Calidad percibida
Valor percibido
Satisfacción
Fidelidad
Centro de fitness
topic Perceived quality
Perceived value
Satisfaction
Loyalty
Fitness center
Calidad percibida
Valor percibido
Satisfacción
Fidelidad
Centro de fitness
description Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless, few are those who have studied the influence of such variables on objective measures like membership longevity. For this reason, the objective of this study was to examine a loyalty model by means of the relationship between perceived quality, satisfaction, and future intentions with regard to client loyalty. The study counted with 15820 client (8462 women and 7358 men) participants who answered an online questionnaire. A descriptive analysis, factorial confirmatory and multi-group analysis were conducted. The findings demonstrate a valid and reliable model where relationships among the variables are positive and significant, with differences among the groups according to the longevity of membership.
publishDate 2016
dc.date.none.fl_str_mv 2
2016-01-01
2016
2016-01-01
dc.type.none.fl_str_mv Article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://ddd.uab.cat/record/159677
url https://ddd.uab.cat/record/159677
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://creativecommons.org/licenses/by-sa/3.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://creativecommons.org/licenses/by-sa/3.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Dipòsit Digital de Documents de la UAB
instname:Universitat Autònoma de Barcelona
instname_str Universitat Autònoma de Barcelona
reponame_str Dipòsit Digital de Documents de la UAB
collection Dipòsit Digital de Documents de la UAB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300724

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