Color of Corruption. Visual evidence of agenda-setting in a complex mass media ecosystem

This research empirically and visually studies how the media and online social networks influence the forming of public opinion in the digital age. It uses corruption scandals in Spain from the last two decades to analyze this impact. Long-term analysis, based on a novel database of newspaper front...

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Detalles Bibliográficos
Autor: Rey-Mazón, Pablo
Tipo de recurso: tesis doctoral
Estado:Versión publicada
Fecha de publicación:2023
País:España
Institución:CBUC, CESCA
Repositorio:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/688629
Acceso en línea:http://hdl.handle.net/10803/688629
Access Level:acceso abierto
Palabra clave:visualización datos
visualització dades
data visualization
periódicos
periòdics
newspapers
corrupción
corrupció
corruption
escándalo
escàndol
scandal
establiment d'agenda
establecimiento de agenda
agenda-setting
software
programari
Estudios de comunicación
070
Descripción
Sumario:This research empirically and visually studies how the media and online social networks influence the forming of public opinion in the digital age. It uses corruption scandals in Spain from the last two decades to analyze this impact. Long-term analysis, based on a novel database of newspaper front page analysis, reveals a strong correlation between news coverage and public opinion polls. The results suggest that intense periods of news coverage have demonstrable short- and long-term effects on public opinion, and that the memory decay model explains long-term trends. In-depth analysis of a corruption scandal provides accurate metrics of agenda-setting processes within the media ecosystem (front pages, online news site homepages, TV news, and Twitter) and shows how social media have been become extensions of the press ecosystem. This research contributes to empirical studies by developing innovative computational tools for data collection and visualization, extending current agenda-setting analysis methodologies. In addition, it characterizes various media channels and provides open access to the data collected and the source code to reproduce the analyses.