Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications

The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, ev...

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Detalles Bibliográficos
Autores: Kolotouchkina Shvedova, Olga, Llorente Barroso, Carmen, García Guardia, María Luisa, Pavón Mestras, Juan Luis
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/8338
Acceso en línea:https://hdl.handle.net/20.500.14352/8338
Access Level:acceso abierto
Palabra clave:disability
Paralympic Games
media
sports communication
Tokyo 2020 Paralympic Games
Japan
Ciencias de la Información
5910.01 Información
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spelling Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and ImplicationsKolotouchkina Shvedova, OlgaLlorente Barroso, CarmenGarcía Guardia, María LuisaPavón Mestras, Juan LuisdisabilityParalympic Gamesmediasports communicationTokyo 2020 Paralympic GamesJapanCiencias de la Información5910.01 InformaciónThe Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier‐free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para‐athletes, the celebration of public events to experience first‐hand para‐sports disciplines, as well as the engagement of school children and young people in para‐sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre‐games period.Cogitatio PressUniversidad Complutense de Madrid20212021-01-0120212021-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14352/8338reponame:Docta Complutenseinstname:Universidad Complutense de Madrid (UCM)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Atribución 3.0 Españahttps://creativecommons.org/licenses/by/3.0/es/info:eu-repo/semantics/openAccessoai:docta.ucm.es:20.500.14352/83382026-06-02T12:44:21Z
dc.title.none.fl_str_mv Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
spellingShingle Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
Kolotouchkina Shvedova, Olga
disability
Paralympic Games
media
sports communication
Tokyo 2020 Paralympic Games
Japan
Ciencias de la Información
5910.01 Información
title_short Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_full Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_fullStr Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_full_unstemmed Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_sort Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
dc.creator.none.fl_str_mv Kolotouchkina Shvedova, Olga
Llorente Barroso, Carmen
García Guardia, María Luisa
Pavón Mestras, Juan Luis
author Kolotouchkina Shvedova, Olga
author_facet Kolotouchkina Shvedova, Olga
Llorente Barroso, Carmen
García Guardia, María Luisa
Pavón Mestras, Juan Luis
author_role author
author2 Llorente Barroso, Carmen
García Guardia, María Luisa
Pavón Mestras, Juan Luis
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidad Complutense de Madrid
dc.subject.none.fl_str_mv disability
Paralympic Games
media
sports communication
Tokyo 2020 Paralympic Games
Japan
Ciencias de la Información
5910.01 Información
topic disability
Paralympic Games
media
sports communication
Tokyo 2020 Paralympic Games
Japan
Ciencias de la Información
5910.01 Información
description The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier‐free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para‐athletes, the celebration of public events to experience first‐hand para‐sports disciplines, as well as the engagement of school children and young people in para‐sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre‐games period.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01
2021
2021-01-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14352/8338
url https://hdl.handle.net/20.500.14352/8338
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución 3.0 España
https://creativecommons.org/licenses/by/3.0/es/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Atribución 3.0 España
https://creativecommons.org/licenses/by/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio Press
publisher.none.fl_str_mv Cogitatio Press
dc.source.none.fl_str_mv reponame:Docta Complutense
instname:Universidad Complutense de Madrid (UCM)
instname_str Universidad Complutense de Madrid (UCM)
reponame_str Docta Complutense
collection Docta Complutense
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.300724

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