Revenue diversification strategies of online news organisations: subscriptions and memberships
The funding model crisis for newspapers is a matter of public concern; and it is not only a business issue, but also a social and political one, as news organisations are considered to have an irreplaceable function in democratic systems. Technological and social changes have transformed the busines...
| Autores: | , , , |
|---|---|
| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universidad de Navarra |
| Repositorio: | Dadun. Depósito Académico Digital de la Universidad de Navarra |
| Idioma: | español |
| OAI Identifier: | oai:dadun.unav.edu:10171/68019 |
| Acceso en línea: | https://hdl.handle.net/10171/68019 |
| Access Level: | acceso abierto |
| Palabra clave: | Digital media Digital journalism News organizations Paywalls Business models Revenue strategies Medios digitales Periodismo digital Organizaciones de noticias Modelos de negocio Ingresos Estrategias de ingresos Suscripciones Membresías Medios nativos digitales Medios tradicionales Medios de noticias locales Medios de noticias nacionales Medios de noticias especializados Medios de noticias generalistas |
| id |
ES_534b458075b9d2fa554e17a2d6377ded |
|---|---|
| oai_identifier_str |
oai:dadun.unav.edu:10171/68019 |
| network_acronym_str |
ES |
| network_name_str |
España |
| repository_id_str |
|
| spelling |
Revenue diversification strategies of online news organisations: subscriptions and membershipsEstrategias de diversificación de ingresos de las organizaciones de noticias online: suscripciones y membresíasVara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5Digital mediaDigital journalismNews organizationsPaywallsBusiness modelsRevenue strategiesMedios digitalesPeriodismo digitalOrganizaciones de noticiasModelos de negocioIngresosEstrategias de ingresosSuscripcionesMembresíasMedios nativos digitalesMedios tradicionalesMedios de noticias localesMedios de noticias nacionalesMedios de noticias especializadosMedios de noticias generalistasThe funding model crisis for newspapers is a matter of public concern; and it is not only a business issue, but also a social and political one, as news organisations are considered to have an irreplaceable function in democratic systems. Technological and social changes have transformed the business model of news organisations so that, in a digital scenario with a strong competition for consumers’ attention, they have had to diversify their portfolio of income streams. In such a context, this study analyses the state of the diversification of revenue streams in the Spanish digital media market, using the available data from the total universe of digital media in the country. The article focusses on the two most common revenue streams related to user payment -subscriptions and memberships- and analyses the importance of four variables in this diversification of revenue strategies: their nature (digital native versus traditional), thematic scope (general versus specialised), territorial scope (local versus national), and the type of organisation that promotes it (traditional, new, or independent groups). The data obtained suggest that there are no universal formulae in the implementation of payment models for Spanish digital media. Specifically, there are significant differences in the revenue models between native and non-native digital media. Thus, payment strategies are more prevalent among non-native digital media than among native media. Furthermore, the non-native media that have opted for paid models tend to diversify their sources of income more than the non-native ones based on free model. Additionally, data show that paywalls and memberships are more usual among specialised non-native digital media and generalist native outlets. Also, payments are more often required by local and regional media than national outlets. From the ownership point of view, although the main Spanish media corporations are developing their revenue models, the pay-per-content model is also quite extended among organisations, associations, and foundations not linked with the traditional publishing groups. This study, due to its exhaustiveness, dimensions, and novelty, identifies in detail the current state of the implementation of the pay model for digital media in Spain, which can help and facilitate media managers in their decision-making.Profesional de la InformaciónDadun. Depósito Académico Digital Universidad de Navarra20232023-12-1220232023-03-0120232023-03-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/68019reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraEspañolspaopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/680192026-06-21T12:47:57Z |
| dc.title.none.fl_str_mv |
Revenue diversification strategies of online news organisations: subscriptions and memberships Estrategias de diversificación de ingresos de las organizaciones de noticias online: suscripciones y membresías |
| title |
Revenue diversification strategies of online news organisations: subscriptions and memberships |
| spellingShingle |
Revenue diversification strategies of online news organisations: subscriptions and memberships Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44 Digital media Digital journalism News organizations Paywalls Business models Revenue strategies Medios digitales Periodismo digital Organizaciones de noticias Modelos de negocio Ingresos Estrategias de ingresos Suscripciones Membresías Medios nativos digitales Medios tradicionales Medios de noticias locales Medios de noticias nacionales Medios de noticias especializados Medios de noticias generalistas |
| title_short |
Revenue diversification strategies of online news organisations: subscriptions and memberships |
| title_full |
Revenue diversification strategies of online news organisations: subscriptions and memberships |
| title_fullStr |
Revenue diversification strategies of online news organisations: subscriptions and memberships |
| title_full_unstemmed |
Revenue diversification strategies of online news organisations: subscriptions and memberships |
| title_sort |
Revenue diversification strategies of online news organisations: subscriptions and memberships |
| dc.creator.none.fl_str_mv |
Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44 Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80 Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72 Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5 |
| author |
Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44 |
| author_facet |
Vara-Miguel, A. (Alfonso)|||/items/10a5375a-7f69-495a-96e6-d0d6aca94c44 Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80 Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72 Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5 |
| author_role |
author |
| author2 |
Sádaba-Chalezquer, C. (Charo)|||/items/bf4c1358-3e1d-4008-9295-27a55bc2ac80 Negredo-Bruna, S. (Samuel)|||/items/eafc72b3-5d87-4986-b6ec-a6d19b48ce72 Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5 |
| author2_role |
author author author |
| dc.contributor.none.fl_str_mv |
Dadun. Depósito Académico Digital Universidad de Navarra |
| dc.subject.none.fl_str_mv |
Digital media Digital journalism News organizations Paywalls Business models Revenue strategies Medios digitales Periodismo digital Organizaciones de noticias Modelos de negocio Ingresos Estrategias de ingresos Suscripciones Membresías Medios nativos digitales Medios tradicionales Medios de noticias locales Medios de noticias nacionales Medios de noticias especializados Medios de noticias generalistas |
| topic |
Digital media Digital journalism News organizations Paywalls Business models Revenue strategies Medios digitales Periodismo digital Organizaciones de noticias Modelos de negocio Ingresos Estrategias de ingresos Suscripciones Membresías Medios nativos digitales Medios tradicionales Medios de noticias locales Medios de noticias nacionales Medios de noticias especializados Medios de noticias generalistas |
| description |
The funding model crisis for newspapers is a matter of public concern; and it is not only a business issue, but also a social and political one, as news organisations are considered to have an irreplaceable function in democratic systems. Technological and social changes have transformed the business model of news organisations so that, in a digital scenario with a strong competition for consumers’ attention, they have had to diversify their portfolio of income streams. In such a context, this study analyses the state of the diversification of revenue streams in the Spanish digital media market, using the available data from the total universe of digital media in the country. The article focusses on the two most common revenue streams related to user payment -subscriptions and memberships- and analyses the importance of four variables in this diversification of revenue strategies: their nature (digital native versus traditional), thematic scope (general versus specialised), territorial scope (local versus national), and the type of organisation that promotes it (traditional, new, or independent groups). The data obtained suggest that there are no universal formulae in the implementation of payment models for Spanish digital media. Specifically, there are significant differences in the revenue models between native and non-native digital media. Thus, payment strategies are more prevalent among non-native digital media than among native media. Furthermore, the non-native media that have opted for paid models tend to diversify their sources of income more than the non-native ones based on free model. Additionally, data show that paywalls and memberships are more usual among specialised non-native digital media and generalist native outlets. Also, payments are more often required by local and regional media than national outlets. From the ownership point of view, although the main Spanish media corporations are developing their revenue models, the pay-per-content model is also quite extended among organisations, associations, and foundations not linked with the traditional publishing groups. This study, due to its exhaustiveness, dimensions, and novelty, identifies in detail the current state of the implementation of the pay model for digital media in Spain, which can help and facilitate media managers in their decision-making. |
| publishDate |
2023 |
| dc.date.none.fl_str_mv |
2023 2023-12-12 2023 2023-03-01 2023 2023-03-01 |
| dc.type.none.fl_str_mv |
journal article http://purl.org/coar/resource_type/c_6501 |
| dc.type.openaire.fl_str_mv |
info:eu-repo/semantics/article |
| format |
article |
| dc.identifier.none.fl_str_mv |
https://hdl.handle.net/10171/68019 |
| url |
https://hdl.handle.net/10171/68019 |
| dc.language.none.fl_str_mv |
Español spa |
| language_invalid_str_mv |
Español |
| language |
spa |
| dc.rights.none.fl_str_mv |
open access http://purl.org/coar/access_right/c_abf2 |
| dc.rights.openaire.fl_str_mv |
info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
open access http://purl.org/coar/access_right/c_abf2 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
Profesional de la Información |
| publisher.none.fl_str_mv |
Profesional de la Información |
| dc.source.none.fl_str_mv |
reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra instname:Universidad de Navarra |
| instname_str |
Universidad de Navarra |
| reponame_str |
Dadun. Depósito Académico Digital de la Universidad de Navarra |
| collection |
Dadun. Depósito Académico Digital de la Universidad de Navarra |
| repository.name.fl_str_mv |
|
| repository.mail.fl_str_mv |
|
| _version_ |
1869408107231182848 |
| score |
15,300719 |