Reaching all audiences: When journalism faces news desertification

Journalism needs to continue reconnecting with its audience in a context of technological transformations, the search for sustainable models and threats to its legitimacy as a mediating actor in democratic societies. Reaching all audiences is a challenge also in the geographical and social sphere of...

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Detalles Bibliográficos
Autor: Negreira Rey, María Cruz
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Santiago de Compostela (USC)
Repositorio:Minerva. Repositorio Institucional de la Universidad de Santiago de Compostela
Idioma:inglés
OAI Identifier:oai:dnet:minerva_____::227d30cd62cc176f507394366f5bbff8
Acceso en línea:https://hdl.handle.net/10347/47473
Access Level:acceso abierto
Palabra clave:Spain
Digital Journalism
Audiences
Hyperlocal Media
Local Media
News Deserts
España
Periodismo digital
Audiencias
Medios hiperlocales
Medios locales
Desiertos informativos
Espanya
Periodisme digital
Audiències
Mitjans hiperlocals
Mitjans locals
Deserts informatius
Descripción
Sumario:Journalism needs to continue reconnecting with its audience in a context of technological transformations, the search for sustainable models and threats to its legitimacy as a mediating actor in democratic societies. Reaching all audiences is a challenge also in the geographical and social sphere of proximity. The phenomenon of news deserts, studied internationally, has raised concerns about communities without local media or access to regular local news coverage, which can damage social cohesion and citizen’s public participation. Spain has also addressed the problem, identifying more than 75% of its municipalities in a situation of news desert, with depopulation being one of the main risk factors. This article addresses the challenges and working lines to continue the research on news desertification, with the aim that its results can be transferred into action plans by political and social actors.