Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts

This study sought to determine whether ski resort websites facilitate effective communication with their target audience and whether they are adapted to electronic commerce (e-commerce). To this end, first, a content analysis model was developed and applied to ski resort websites, considering four d...

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Authors: Cristóbal Fransi, Eduard, Daries Ramón, Natalia, Mariné Roig, Estela, Martín Fuentes, Eva
Format: article
Status:Published version
Publication Date:2017
Country:España
Institution:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repository:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10459.1/68371
Online Access:https://doi.org/10.1016/j.sjme.2017.06.002
http://hdl.handle.net/10459.1/68371
Access Level:Open access
Keyword:E-commerce
Modelo eMICA
Ski resort
Web 2.0
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spelling Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resortsImplementación de la web 2.0 en el turismo de nieve: análisis de la presencia online y del e-commerce de las estaciones de esquíCristóbal Fransi, EduardDaries Ramón, NataliaMariné Roig, EstelaMartín Fuentes, EvaE-commerceModelo eMICASki resortWeb 2.0This study sought to determine whether ski resort websites facilitate effective communication with their target audience and whether they are adapted to electronic commerce (e-commerce). To this end, first, a content analysis model was developed and applied to ski resort websites, considering four dimensions: Information, Communication, e-Commerce and Additional Features. Second, the extended Model of Internet Commerce Adoption (eMICA) methodology was used to identify the opportunities arising from the use of Web 2.0 tools and suggestimprovements forthe detected shortcomings to enable these businesses to achieve more competitive management. The findings show that alpine ski resorts are better prepared than Nordic ones, although they still have a long way to go in facilitating effective communication and interaction with their target audience.La presente investigación busca conocer si los sitios Web de las estaciones de esquí facilitan una comunicación eficaz con sus públicos objetivo y están adaptadas al comercio electrónico. Para ello, se propone y aplica en primer lugar un modelo para el análisis de las páginas Web de las estaciones de esquí, basado en la técnica de análisis de contenido, considerando las dimensiones de Información, Comunicación, Comercio electrónico y Funciones Adicionales. En segundo lugar se aplica la metodología eMICA (Extended Model of Internet Commerce Adoption), para identificar las oportunidades derivadas del uso de las herramientas Web 2.0 y mejorar las carencias detectadas para conseguir una gestión más competitiva. Los resultados indican que las estaciones de esquí alpino están mejor preparadas que las de esquí nórdico a pesar de que todavía tienen mucho recorrido por hacer a la hora de facilitar una efectiva comunicación e interacción con su público objetivo.The authors would like to thank the Catalan government for the support received through the accreditation of the Research Group on Tourism and the Social and Knowledge Economy (GRTESC) as an Emerging Research Group (2014 SGR 82). They would further like to thank the University of Lleida (UdL) for the support received under the UdL Research Programme (2017-TR265). Finally, a grant was also received from the UdL Language Institute (2017 call) for editing services.Elsevier2017info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.1016/j.sjme.2017.06.002http://hdl.handle.net/10459.1/68371reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésReproducció del document publicat a https://doi.org/10.1016/j.sjme.2017.06.002Spanish Journal of Marketing - ESIC, 2017, vol. 21, núm. 2, p. 117-130cc-by-nc-nd (c) Elsevier, 2017info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by-nc-nd/4.0/oai:recercat.cat:10459.1/683712026-05-29T05:05:01Z
dc.title.none.fl_str_mv Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
Implementación de la web 2.0 en el turismo de nieve: análisis de la presencia online y del e-commerce de las estaciones de esquí
title Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
spellingShingle Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
Cristóbal Fransi, Eduard
E-commerce
Modelo eMICA
Ski resort
Web 2.0
title_short Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
title_full Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
title_fullStr Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
title_full_unstemmed Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
title_sort Implementation of Web 2.0 in the snow tourism industry: Analysis of the online presence and e-commerce of ski resorts
dc.creator.none.fl_str_mv Cristóbal Fransi, Eduard
Daries Ramón, Natalia
Mariné Roig, Estela
Martín Fuentes, Eva
author Cristóbal Fransi, Eduard
author_facet Cristóbal Fransi, Eduard
Daries Ramón, Natalia
Mariné Roig, Estela
Martín Fuentes, Eva
author_role author
author2 Daries Ramón, Natalia
Mariné Roig, Estela
Martín Fuentes, Eva
author2_role author
author
author
dc.subject.none.fl_str_mv E-commerce
Modelo eMICA
Ski resort
Web 2.0
topic E-commerce
Modelo eMICA
Ski resort
Web 2.0
description This study sought to determine whether ski resort websites facilitate effective communication with their target audience and whether they are adapted to electronic commerce (e-commerce). To this end, first, a content analysis model was developed and applied to ski resort websites, considering four dimensions: Information, Communication, e-Commerce and Additional Features. Second, the extended Model of Internet Commerce Adoption (eMICA) methodology was used to identify the opportunities arising from the use of Web 2.0 tools and suggestimprovements forthe detected shortcomings to enable these businesses to achieve more competitive management. The findings show that alpine ski resorts are better prepared than Nordic ones, although they still have a long way to go in facilitating effective communication and interaction with their target audience.
publishDate 2017
dc.date.none.fl_str_mv 2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://doi.org/10.1016/j.sjme.2017.06.002
http://hdl.handle.net/10459.1/68371
url https://doi.org/10.1016/j.sjme.2017.06.002
http://hdl.handle.net/10459.1/68371
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a https://doi.org/10.1016/j.sjme.2017.06.002
Spanish Journal of Marketing - ESIC, 2017, vol. 21, núm. 2, p. 117-130
dc.rights.none.fl_str_mv cc-by-nc-nd (c) Elsevier, 2017
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/
rights_invalid_str_mv cc-by-nc-nd (c) Elsevier, 2017
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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