Museo Cerralbo 2020, estrategias de comunicación en tiempos difíciles
[EN] In Cerralbo Museum’s strategic plan, digital dimension has been always a very important and specific line of work. Facing the covid situation and the quarantine, special efforts were made to keep offering the citizens a high quality cultural programm, using every available tool and digital plat...
| Autores: | , |
|---|---|
| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/182782 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/182782 |
| Access Level: | acceso abierto |
| Palabra clave: | Planificación estratégica Redes sociales Museos Covid Comunicación digital Estrategic planning Museum activities Social media communication House museums Pandemic |
| Sumario: | [EN] In Cerralbo Museum’s strategic plan, digital dimension has been always a very important and specific line of work. Facing the covid situation and the quarantine, special efforts were made to keep offering the citizens a high quality cultural programm, using every available tool and digital platform already used by the Museum, even with no special budget dedicated for that. Those actions were designed to satisfy every kind of audience. The propposal for kids was de “Cerralbian kit for kids”, with fabulous dowloadable materials to play at home, and reading suggestions. For a more general audience several projects were displayed, as social media content series about collectionism and archaeoogy at the late 19th Century and the beginning of 20th Century; the innovative suggestion of 19th Century readings for adults“Begin to read 19”; or the live concert offered by the group Simoneta in Museum’s Instagram account. Besides, being aware of the social problematics during quarantine months, a free online art-therapy service was offered to help our audience overcome certain psycological problems. Museum reopening in June was another challenge. We designed “Galerías Cerralbo”, a specific itinerary that allowed safety and hygienic-sanitary measures maintenance for both visitors and staff. At the same time, experiential enjoyment of the visit was guaranteed, allowing the visitor to recreate the feeling of being a guest of The Marquis around 1900. Physical experience was accompanied by digital experience, thanks to a virtual tour and audio guide included in CloudGuide App. Although the Museum is open to the public, digital communication continues working. In recent months, Cerralbo Museum keeps working on its digital strategy offering various contents, such as a virtual Film Club, the development of Instagram filters, with which we organized “Instaguerrotipo” a successful photography contest, activities broadcast in streaming, a Mindfulness proposal in our rooms, or one of our latest projects: the podcast “Radio 19,” with which we attempt to bring Museum closer to new users. In conclusion, incessant teamwork by objectives has given great results focused on citizen service. |
|---|