Willingness to Pay More: The Quest for Superstar Museums

Museum managers constantly focus their efforts on gaining economic viability. This has become a key challenge as the offer of ‘experience economy’ attractions is increas- ingly rising and visitors are searching for experiences that are competitive. Although it has been stated that a picture paints a...

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Detalles Bibliográficos
Autores: Recuero Virto, Nuria, Blasco López, María Francisca, Mondejar, Juan Antonio
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/104126
Acceso en línea:https://hdl.handle.net/20.500.14352/104126
Access Level:acceso abierto
Palabra clave:658.8
Multi-group
Satisfaction
Image
Willingness to pay more
Word of mouth
Turismo
Marketing
5311.05 Marketing (Comercialización)
5312.90 Economía Sectorial: Turismo
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oai_identifier_str oai:docta.ucm.es:20.500.14352/104126
network_acronym_str ES
network_name_str España
repository_id_str
spelling Willingness to Pay More: The Quest for Superstar MuseumsRecuero Virto, NuriaBlasco López, María FranciscaMondejar, Juan Antonio658.8Multi-groupSatisfactionImageWillingness to pay moreWord of mouthTurismoMarketing5311.05 Marketing (Comercialización)5312.90 Economía Sectorial: TurismoMuseum managers constantly focus their efforts on gaining economic viability. This has become a key challenge as the offer of ‘experience economy’ attractions is increas- ingly rising and visitors are searching for experiences that are competitive. Although it has been stated that a picture paints a thousand words, the main objective of this research is determining if the relationship between museum image and visitors’ sat- isfaction significantly and positively influences their willingness to pay more. Par- tial least analysis was used to conduct the multi-group comparison by including the recently developed measurement invariance of composites (micom) and new per- mutation methods. A total of 529 valid responses of museum visitors were obtained. Interestingly, the findings showed that there were no significant differences between the two museum samples, and that all the relationships analysed were positive and significant. Interestingly, Henseler’s mga identified a slight difference between the two museum visitor samples in the linkage between visitors’ satisfaction and visitors’ word of mouth. This research proposes a multi-group comparison study examining two different samples of visitors to two superstar Mexican museums so that findings provide useful generalizations that imply academic and managerial contributions for the tourism industry.Universidad Complutense de Madrid20212021-06-0120212021-06-01journal articlehttp://purl.org/coar/resource_type/c_6501AMhttp://purl.org/coar/version/c_ab4af688f83e57aainfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14352/104126reponame:Docta Complutenseinstname:Universidad Complutense de Madrid (UCM)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:docta.ucm.es:20.500.14352/1041262026-06-02T12:44:21Z
dc.title.none.fl_str_mv Willingness to Pay More: The Quest for Superstar Museums
title Willingness to Pay More: The Quest for Superstar Museums
spellingShingle Willingness to Pay More: The Quest for Superstar Museums
Recuero Virto, Nuria
658.8
Multi-group
Satisfaction
Image
Willingness to pay more
Word of mouth
Turismo
Marketing
5311.05 Marketing (Comercialización)
5312.90 Economía Sectorial: Turismo
title_short Willingness to Pay More: The Quest for Superstar Museums
title_full Willingness to Pay More: The Quest for Superstar Museums
title_fullStr Willingness to Pay More: The Quest for Superstar Museums
title_full_unstemmed Willingness to Pay More: The Quest for Superstar Museums
title_sort Willingness to Pay More: The Quest for Superstar Museums
dc.creator.none.fl_str_mv Recuero Virto, Nuria
Blasco López, María Francisca
Mondejar, Juan Antonio
author Recuero Virto, Nuria
author_facet Recuero Virto, Nuria
Blasco López, María Francisca
Mondejar, Juan Antonio
author_role author
author2 Blasco López, María Francisca
Mondejar, Juan Antonio
author2_role author
author
dc.contributor.none.fl_str_mv Universidad Complutense de Madrid
dc.subject.none.fl_str_mv 658.8
Multi-group
Satisfaction
Image
Willingness to pay more
Word of mouth
Turismo
Marketing
5311.05 Marketing (Comercialización)
5312.90 Economía Sectorial: Turismo
topic 658.8
Multi-group
Satisfaction
Image
Willingness to pay more
Word of mouth
Turismo
Marketing
5311.05 Marketing (Comercialización)
5312.90 Economía Sectorial: Turismo
description Museum managers constantly focus their efforts on gaining economic viability. This has become a key challenge as the offer of ‘experience economy’ attractions is increas- ingly rising and visitors are searching for experiences that are competitive. Although it has been stated that a picture paints a thousand words, the main objective of this research is determining if the relationship between museum image and visitors’ sat- isfaction significantly and positively influences their willingness to pay more. Par- tial least analysis was used to conduct the multi-group comparison by including the recently developed measurement invariance of composites (micom) and new per- mutation methods. A total of 529 valid responses of museum visitors were obtained. Interestingly, the findings showed that there were no significant differences between the two museum samples, and that all the relationships analysed were positive and significant. Interestingly, Henseler’s mga identified a slight difference between the two museum visitor samples in the linkage between visitors’ satisfaction and visitors’ word of mouth. This research proposes a multi-group comparison study examining two different samples of visitors to two superstar Mexican museums so that findings provide useful generalizations that imply academic and managerial contributions for the tourism industry.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-06-01
2021
2021-06-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
AM
http://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14352/104126
url https://hdl.handle.net/20.500.14352/104126
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Docta Complutense
instname:Universidad Complutense de Madrid (UCM)
instname_str Universidad Complutense de Madrid (UCM)
reponame_str Docta Complutense
collection Docta Complutense
repository.name.fl_str_mv
repository.mail.fl_str_mv
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