Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times

This article examines how the news media framed the allegations made in 2016 against Cristiano Ronaldo for evading taxes through offshores, and how audiences discussed this online, in Portugal, where he is originally from, and Spain, where he played football at the time. These countries were amidst...

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Detalles Bibliográficos
Autores: Jorge, Ana, Oliva Rota, Mercè, Aguiar, Luis LM
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2021
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10230/48181
Acceso en línea:http://hdl.handle.net/10230/48181
http://dx.doi.org/10.1080/15405702.2021.1913491
Access Level:acceso abierto
Palabra clave:Celebrity
Scandal
Audiences
Austerity
Comparative
Taxation imaginaries
Southern Europe
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spelling Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal timesJorge, AnaOliva Rota, MercèAguiar, Luis LMCelebrityScandalAudiencesAusterityComparativeTaxation imaginariesSouthern EuropeThis article examines how the news media framed the allegations made in 2016 against Cristiano Ronaldo for evading taxes through offshores, and how audiences discussed this online, in Portugal, where he is originally from, and Spain, where he played football at the time. These countries were amidst an “austerity culture” justifying welfare cuts, promoting entrepreneurialism as “success”, and presenting neoliberal policies as “common sense”. Our analysis reveals Ronaldo portrayed as a member of the economic elite criticized for the high earnings of football players and celebrity tax privileges; as an ungrateful immigrant who does not contribute enough to society; and as “one like us” maneuvering to evade taxes. The comparative analysis shows audiences had double standards based on their feelings toward the celebrity, and they interpreted this case positively or negatively in relation to the inefficiency of the fiscal and justice systems in Southern Europe.Taylor & Francis20212021info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionapplication/pdfapplication/pdfhttp://hdl.handle.net/10230/48181http://dx.doi.org/10.1080/15405702.2021.1913491reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésPopular communication. 2021;19(3):178-92.© This is an Accepted Manuscript of an article published by Taylor & Francis in Popular communication on 2021, available online: http://www.tandfonline.com/10.1080/15405702.2021.1913491info:eu-repo/semantics/openAccessoai:recercat.cat:10230/481812026-05-29T05:05:01Z
dc.title.none.fl_str_mv Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
title Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
spellingShingle Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
Jorge, Ana
Celebrity
Scandal
Audiences
Austerity
Comparative
Taxation imaginaries
Southern Europe
title_short Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
title_full Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
title_fullStr Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
title_full_unstemmed Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
title_sort Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
dc.creator.none.fl_str_mv Jorge, Ana
Oliva Rota, Mercè
Aguiar, Luis LM
author Jorge, Ana
author_facet Jorge, Ana
Oliva Rota, Mercè
Aguiar, Luis LM
author_role author
author2 Oliva Rota, Mercè
Aguiar, Luis LM
author2_role author
author
dc.subject.none.fl_str_mv Celebrity
Scandal
Audiences
Austerity
Comparative
Taxation imaginaries
Southern Europe
topic Celebrity
Scandal
Audiences
Austerity
Comparative
Taxation imaginaries
Southern Europe
description This article examines how the news media framed the allegations made in 2016 against Cristiano Ronaldo for evading taxes through offshores, and how audiences discussed this online, in Portugal, where he is originally from, and Spain, where he played football at the time. These countries were amidst an “austerity culture” justifying welfare cuts, promoting entrepreneurialism as “success”, and presenting neoliberal policies as “common sense”. Our analysis reveals Ronaldo portrayed as a member of the economic elite criticized for the high earnings of football players and celebrity tax privileges; as an ungrateful immigrant who does not contribute enough to society; and as “one like us” maneuvering to evade taxes. The comparative analysis shows audiences had double standards based on their feelings toward the celebrity, and they interpreted this case positively or negatively in relation to the inefficiency of the fiscal and justice systems in Southern Europe.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10230/48181
http://dx.doi.org/10.1080/15405702.2021.1913491
url http://hdl.handle.net/10230/48181
http://dx.doi.org/10.1080/15405702.2021.1913491
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Popular communication. 2021;19(3):178-92.
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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