AI and image banks: A research methodology

Podeu consultar la versió en castellà: https://diposit.ub.edu/dspace/handle/2445/223747

Detalhes bibliográficos
Autores: Freixa Font, Pere, Redondo i Arolas, Mar, Codina, Lluís, Lopezosa, Carlos
Formato: capítulo de livro
Estado:Versión publicada
Fecha de publicación:2025
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/223746
Acesso em linha:https://hdl.handle.net/2445/223746
Access Level:acceso abierto
Palavra-chave:Intel·ligència artificial
Antropologia visual
Clixés
Artificial intelligence
Visual anthropology
Clichés
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spelling AI and image banks: A research methodologyFreixa Font, PereRedondo i Arolas, MarCodina, LluísLopezosa, CarlosIntel·ligència artificialAntropologia visualClixésArtificial intelligenceVisual anthropologyClichésPodeu consultar la versió en castellà: https://diposit.ub.edu/dspace/handle/2445/223747This chapter presents a methodological framework for analysing gender bias and the presence of sociocultural stereotypes in professional stock image banks, with a specific focus on the visual results returned by photographic and AI-generated platforms. The study is based on the hypothesis that neutral prompts — those lacking explicit references to gender, age, or ethnicity — should, in the absence of cultural or technical bias, yield a balanced visual representation across different social categories. Any significant deviation from such proportionality may indicate the existence of implicit biases or recurrent visual clichés. To explore this, the authors analysed images retrieved from four professional platforms — two based on conventional photography and two relying on AI image generation. A system of coded indicators was developed to classify the representations in terms of gender, age, ethnicity, functional diversity, beauty norms, and depicted actions. The methodology excluded group images and near-identical variants to ensure diversity and analytical rigour. The findings reveal that AI-based platforms more consistently align with user prompts (60.36%) compared to traditional photographic databases (44.84%). However, both types of platforms exhibit stereotypical patterns, suggesting a persistence of visual tropes and clichés. The proposed methodology proves effective in detecting these biases and offers a transferable analytical framework. The chapter aims to contribute to broader efforts towards more inclusive visual cultures, encouraging further interdisciplinary research on algorithmic image generation and representation in digital media.Ediciones Profesionales de la Información202520252025info:eu-repo/semantics/bookPartinfo:eu-repo/semantics/publishedVersion13 p.application/pdfhttps://hdl.handle.net/2445/223746Llibres / Capítols de llibre (Biblioteconomia, Documentació i Comunicació Audiovisual)reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésReproducció del document publicat a: https://doi.org/10.3145/cuvicom.11.engCapítol del llibre: Guallar, J., Vállez, M., Ventura-Cisquella, A. (Coords), Digital communication. Trends and good practices, Ediciones Profesionales de la Información, 2025, [ISBN: 9788412575767], pp. 148-160https://diposit.ub.edu/dspace/handle/2445/223747https://doi.org/10.3145/cuvicom.11.engcc-by-nc-sa (c) Cuvicom - Ediciones Profesionales de la Información, 2025http://creativecommons.org/licenses/by-nc-sa/3.0/es/info:eu-repo/semantics/openAccessoai:recercat.cat:2445/2237462026-05-29T05:05:01Z
dc.title.none.fl_str_mv AI and image banks: A research methodology
title AI and image banks: A research methodology
spellingShingle AI and image banks: A research methodology
Freixa Font, Pere
Intel·ligència artificial
Antropologia visual
Clixés
Artificial intelligence
Visual anthropology
Clichés
title_short AI and image banks: A research methodology
title_full AI and image banks: A research methodology
title_fullStr AI and image banks: A research methodology
title_full_unstemmed AI and image banks: A research methodology
title_sort AI and image banks: A research methodology
dc.creator.none.fl_str_mv Freixa Font, Pere
Redondo i Arolas, Mar
Codina, Lluís
Lopezosa, Carlos
author Freixa Font, Pere
author_facet Freixa Font, Pere
Redondo i Arolas, Mar
Codina, Lluís
Lopezosa, Carlos
author_role author
author2 Redondo i Arolas, Mar
Codina, Lluís
Lopezosa, Carlos
author2_role author
author
author
dc.subject.none.fl_str_mv Intel·ligència artificial
Antropologia visual
Clixés
Artificial intelligence
Visual anthropology
Clichés
topic Intel·ligència artificial
Antropologia visual
Clixés
Artificial intelligence
Visual anthropology
Clichés
description Podeu consultar la versió en castellà: https://diposit.ub.edu/dspace/handle/2445/223747
publishDate 2025
dc.date.none.fl_str_mv 2025
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/bookPart
info:eu-repo/semantics/publishedVersion
format bookPart
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2445/223746
url https://hdl.handle.net/2445/223746
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Reproducció del document publicat a: https://doi.org/10.3145/cuvicom.11.eng
Capítol del llibre: Guallar, J., Vállez, M., Ventura-Cisquella, A. (Coords), Digital communication. Trends and good practices, Ediciones Profesionales de la Información, 2025, [ISBN: 9788412575767], pp. 148-160
https://diposit.ub.edu/dspace/handle/2445/223747
https://doi.org/10.3145/cuvicom.11.eng
dc.rights.none.fl_str_mv cc-by-nc-sa (c) Cuvicom - Ediciones Profesionales de la Información, 2025
http://creativecommons.org/licenses/by-nc-sa/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv cc-by-nc-sa (c) Cuvicom - Ediciones Profesionales de la Información, 2025
http://creativecommons.org/licenses/by-nc-sa/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 13 p.
application/pdf
dc.publisher.none.fl_str_mv Ediciones Profesionales de la Información
publisher.none.fl_str_mv Ediciones Profesionales de la Información
dc.source.none.fl_str_mv Llibres / Capítols de llibre (Biblioteconomia, Documentació i Comunicació Audiovisual)
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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