Generation Z and pro-sustainable tourism behaviors: internal and external drivers

Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable beha...

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Detalles Bibliográficos
Autores: Prayad , Girish, Salinero Martín, María Yolanda, Gómez Rico, María del Mar, Molina Collado, Arturo
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universidad de Castilla-La Mancha
Repositorio:RUIdeRA. Repositorio Institucional de la UCLM
OAI Identifier:oai:ruidera.uclm.es:10578/44967
Acceso en línea:https://hdl.handle.net/10578/44967
Access Level:acceso abierto
Palabra clave:External drivers
Gen Z
Internal drivers
Pro-sustainable behaviors
Social media
Sustainable tourism
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spelling Generation Z and pro-sustainable tourism behaviors: internal and external driversPrayad , GirishSalinero Martín, María YolandaGómez Rico, María del MarMolina Collado, ArturoExternal driversGen ZInternal driversPro-sustainable behaviorsSocial mediaSustainable tourismUsing Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable behaviors among Generation Z (Gen Z) travelers in the UK. We theorize pro-sustainable tourism behaviors as consisting of four dimensions (economic, environmental, social and cultural). Empirical analysis from a sample of 413 tourists confirmed that three internal antecedents and two of the three external factors (social media and online community) have significant relationships with pro-sustainable tourism behaviors. While the direct influence of subjective norms on pro-sustainable tourism behaviors was not supported, the mediating effect of personal norms on this relationship was supported. Practical implications for sustainable tourism development and destination management are provided.TAYLOR FRANCIS202520252025info:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10578/44967reponame:RUIdeRA. Repositorio Institucional de la UCLMinstname:Universidad de Castilla-La ManchaInglés2021-GRIN-31010PID2019-105726RB-I00info:eu-repo/semantics/openAccessoai:ruidera.uclm.es:10578/449672026-05-27T07:36:41Z
dc.title.none.fl_str_mv Generation Z and pro-sustainable tourism behaviors: internal and external drivers
title Generation Z and pro-sustainable tourism behaviors: internal and external drivers
spellingShingle Generation Z and pro-sustainable tourism behaviors: internal and external drivers
Prayad , Girish
External drivers
Gen Z
Internal drivers
Pro-sustainable behaviors
Social media
Sustainable tourism
title_short Generation Z and pro-sustainable tourism behaviors: internal and external drivers
title_full Generation Z and pro-sustainable tourism behaviors: internal and external drivers
title_fullStr Generation Z and pro-sustainable tourism behaviors: internal and external drivers
title_full_unstemmed Generation Z and pro-sustainable tourism behaviors: internal and external drivers
title_sort Generation Z and pro-sustainable tourism behaviors: internal and external drivers
dc.creator.none.fl_str_mv Prayad , Girish
Salinero Martín, María Yolanda
Gómez Rico, María del Mar
Molina Collado, Arturo
author Prayad , Girish
author_facet Prayad , Girish
Salinero Martín, María Yolanda
Gómez Rico, María del Mar
Molina Collado, Arturo
author_role author
author2 Salinero Martín, María Yolanda
Gómez Rico, María del Mar
Molina Collado, Arturo
author2_role author
author
author
dc.subject.none.fl_str_mv External drivers
Gen Z
Internal drivers
Pro-sustainable behaviors
Social media
Sustainable tourism
topic External drivers
Gen Z
Internal drivers
Pro-sustainable behaviors
Social media
Sustainable tourism
description Using Norm Activation Theory (NAT) and Social Norm Theory (SNT), this study evaluates the internal (awareness of consequences, ascription of responsibility and personal norms) and external drivers (subjective norms, social media engagement, and membership of online community) of pro-sustainable behaviors among Generation Z (Gen Z) travelers in the UK. We theorize pro-sustainable tourism behaviors as consisting of four dimensions (economic, environmental, social and cultural). Empirical analysis from a sample of 413 tourists confirmed that three internal antecedents and two of the three external factors (social media and online community) have significant relationships with pro-sustainable tourism behaviors. While the direct influence of subjective norms on pro-sustainable tourism behaviors was not supported, the mediating effect of personal norms on this relationship was supported. Practical implications for sustainable tourism development and destination management are provided.
publishDate 2025
dc.date.none.fl_str_mv 2025
2025
2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10578/44967
url https://hdl.handle.net/10578/44967
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv 2021-GRIN-31010
PID2019-105726RB-I00
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv TAYLOR FRANCIS
publisher.none.fl_str_mv TAYLOR FRANCIS
dc.source.none.fl_str_mv reponame:RUIdeRA. Repositorio Institucional de la UCLM
instname:Universidad de Castilla-La Mancha
instname_str Universidad de Castilla-La Mancha
reponame_str RUIdeRA. Repositorio Institucional de la UCLM
collection RUIdeRA. Repositorio Institucional de la UCLM
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.812429

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